In a move that signals a potential shift in the way the ad industry thinks about its most fundamental principles of media planning -- … Read the whole story
A bigger part of my world is becoming ad-free. My TV viewing is probably 80% ad-free now. Same with my music listening. Together, that … Read the whole story
UM veteran David Cohen has been named president of the IPG Mediabrands intelligence and investment unit. Dani Benowitz is also shifting from UM to … Read the whole story
If ad blocking represents short-term harm for ad networks, publishers, and app developers, what silver lining can be found for marketers in the long … Read the whole story
A 2-year-old email privacy bill will finally have its day in the House of Representatives on Tuesday. If passed and signed into law, the … Read the whole story
It seems that retailers not only got an early start with holiday sales and promotions this year through paid search and shopping ads, but … Read the whole story
The advertising industry seems to think data breaches are aimed at industry sectors, such as healthcare and retail. But the increasing amount of first-party … Read the whole story
After a weak first half of the year, TV advertising continues to perk up in recent months -- and will see stronger growth in … Read the whole story
Email drove the most online sales on Black Friday and accounted for 25.1% of all online orders this year, according to a report from … Read the whole story
Yelp shareholders can't proceed with a lawsuit accusing the company of duping investors by misleading them about whether reviews on the site are authentic, … Read the whole story
Direct-to-consumer advertising for prescription drugs is back in the spotlight again following the American Medical Association's recommendation that such ads be banned. The AMA's … Read the whole story
Columbia Pictures' controversial movie "Concussion" is ramping up its TV advertising -- especially in NFL programming over the past two weeks. The film is … Read the whole story
Zipping down the sidewalk on a hoverboard in New York City could get you a $200 fine. The city recently banned the two-wheeled personal … Read the whole story
That's according to a GroupM forecast, which predicts 7% growth in ad expenditures in the UK market next year. It would be the fifth … Read the whole story
'The Dallas Morning News' is preparing a third effort to pry some cash from readers with digital subscriptions accompanied by an online paywall. But … Read the whole story