The Interactive Advertising Bureau pegs Russia's online advertising marketing at about $2 billion in 2016 compared with $50 billion in the United States, according … Read the whole story
Netflix and Chill: It sounded innocent enough: a night of curling up on the couch in a Snuggie, with no plan other than some … Read the whole story
The social giant is also adding support for native formats and simpler integration for publishers. The company previously reported that its Audience Network achieved … Read the whole story
The Open Technology Institute at New America argues in a new report that Internet service providers pose unique risks to consumers' privacy. Read the whole story
MoffettNathanson Research expects total national TV advertising activity for the fourth quarter of 2015 to rise 4.3% to $10.8 billion for major broadcast and … Read the whole story
NCM says its in-theater media inventory is expected to be available in the Strata system by mid-year. The deal will allow marketers to plan, … Read the whole story
During the fourth quarter, Apple produced a record profit of $18.4 billion on $75.9 billion in revenue. For many analysts, however, the strong performance … Read the whole story
Google and its mobile advertising partners drove 94% of U.S. paid-search clicks from phones in the fourth quarter in 2015, according to Merkle, a … Read the whole story
AdStage on Wednesday begins rolling out a self-serve cross-network automation platform it calls Automate that supports optimization rules, performance alerts and scheduling across campaigns … Read the whole story
Looking to deepen its involvement in programmatic TV, ITN Networks is investing in mobile video platform Torrential Inc. The companies will aim to develop … Read the whole story
The appointment of Leslie Berland comes directly after a shakeup in management, as five executives took their bows yesterday. Twitter has been floundering in … Read the whole story
Meredith Brand Licensing announced new product partnerships for EatingWell and Shape, in the food and apparel categories, respectively. Read the whole story
Yahoo Japan has joined the Interactive Advertising Bureau (IAB) Tech Lab as its first founding member from outside the U.S. It will have a … Read the whole story
John Marcom held a variety of roles at Time Inc. in the 1990s, including publisher of the Asian edition of Time and business development … Read the whole story
High demand and constrained supply in ad formats is ripe for fraudsters, says one of the top monitors of audience verification. Read the whole story
Refinery29 will produce the film series, driven by female directors, writers, actors and animators. ShatterBox Anthology will consist of 12 short-form films that explore … Read the whole story