Federal Communications Commission Chairman Tom Wheeler Wednesday outlined a proposal that would pave the way for consumers to more easily watch television programs on … Read the whole story
I'm not sure how this crazy primary season has been for the nation, but it's been a marketing boon for news networks. Specifically, it … Read the whole story
Nielsen announced Tuesday at the Interactive Advertising Bureau Annual Leadership Meeting that Digital Ad Ratings are now available in DoubleClick Bid Manager and DoubleClick … Read the whole story
A couple of stories breaking in the last couple of days have me thinking about that old adage: The more things change, the more … Read the whole story
The deal creates another big local TV station company -- 171 stations covering 100 U.S. TV markets. It will cover 39% of the U.S. … Read the whole story
Tal Schwartz, founder of ClickTale, started his data-oriented career at an investment fund. Schwartz put his data analysis background into his work at Click … Read the whole story
The ability to recognize audiences across channels and devices will become key in 2016, replacing programmatic as the top priority among marketers, according to … Read the whole story
Beginning Jan. 30 and running through the day of the Super Bowl, Visa's corporate headquarters, located in the heart of Super Bowl City, will … Read the whole story
The company says the new campaign, from Goodby, Silverstein & Partners, represents a shift away from athletes performing "incredible outdoor feats to showcasing the … Read the whole story
Stoddart replaces Tom Bernardin, 62, currently chairman and CEO, who will remain chairman through June 2017. Stoddart will retain oversight of the agency's North … Read the whole story
Email-based spear phishing attacks cost companies an estimated $1.6 million per incident, according to a recent study by security company Cloudmark. Read the whole story
Teads, a native video advertising platform, on Wednesday released a global study on why people block ads. Among the notable findings, 80% of those … Read the whole story
The San Francisco-based ArcTouch is known for creating custom experiences across phones and tablets, wearables, TV, homes and cars. The firm's 2015 gross revenues … Read the whole story
For the full year, Facebook posted $3.69 billion in profit on $17.93 billion in revenue -- up 44% since 2014. "2015 was a great … Read the whole story
FilmOn TV Networks has bought the CinemaNow brand from Reliance Majestic Holdings. CinemaNow offers more than 55,000 premium movies and tv episodes with approximately … Read the whole story
Good news for Hyundai, Mini, Honda, Toyota, Kia, and GM, and the rest who have spent $5 million to have a 30-second say in … Read the whole story
Revenues were $267 million compared to $242 million in the prior-year period, driven by total advertising revenues -- which grew 18% to $137 million … Read the whole story