The two groups formed a joint task force last spring to develop principles on the issue of transparency. Later, the ANA separately commissioned a … Read the whole story
Wednesday night, I spent an hour online with my new BFF, Oprah. Well, actually, she was connecting personally with me and the thousands of … Read the whole story
IBM Interactive Experience (IBM iX), one of the largest global digital agencies, announced plans Thursday to acquire Resource/Ammirati for its creative expertise. The nearly … Read the whole story
Randy Rothenberg, the president and CEO of the Interactive Advertising Bureau, did not mince words when talking to the Wall Street Journal about his … Read the whole story
In separate meetings, the shareholders of comScore and Rentrak voted to approve their proposed merger. Effective with the close of business Friday, Rentrak will … Read the whole story
The heart of the FTC's guidelines is simple: Promotional messages are deceptive when they are not clearly identifiable by consumers as advertising. To accomplish … Read the whole story
Paid-search momentum shows signs of slowing growth year-over-year (YoY) for desktop and mobile. Globally, paid search slowed by 75% in the fourth quarter of … Read the whole story
Sony has completed most of the global media review it began last May. UM retained Sony Pictures Entertainment North America and MediaCom was awarded … Read the whole story
The biggest online news publisher for the U.S. audience was MSN, owner of MSN.com, with just over 27 billion combined page views across mobile … Read the whole story
National commercial TV ratings slightly narrowed their losses in the fourth quarter of 2015 versus earlier in the year, with kids TV commercial ratings … Read the whole story
Online video distributor FilmOn X is not entitled to a compulsory cable license that would enable it to stream TV programs, a coalition of … Read the whole story
Some 63% of businesses use email to collect data, according to a report released earlier this week. Read the whole story
Death Wish Coffee Company, a New York-based company, won a 30-second Super Bowl spot created by Intuit's agency, RPA. Read the whole story
Yahoo will attempt to create a community by allowing site visitors and app users to discover and carry out conversations around content, and easily … Read the whole story
BloomReach added $56 million to its coffer Friday in a Series D funding round, which comes at a time when many public software as … Read the whole story
AdMore has access to TV advertising inventory from more than 1,700 local broadcast stations, national cable networks, cable systems, cable interconnects and program syndicators … Read the whole story
Total U.S. food and nonfood CPG sales volume in grocery, club, drug, mass/super and dollar stores (excluding Walmart) was down 1.7% in the 52 … Read the whole story
Digital shopping is a two-way street. As the world economy evolves, the retailers that are coming out on top are embracing an approach that … Read the whole story