Mirroring more traditional TV spots, Instagram is now letting brands run ads up to 60 seconds in length. To date, the Facebook unit has … Read the whole story
Back in 2010, BBDO, one of the foremost agency makers of Super Bowl spots, rejiggered the use of celebrity in a way that won … Read the whole story
Meredith Corp. has been one of the biggest exceptions to the trend of media companies divesting publishing properties to focus on their more profitable … Read the whole story
As brands transition from creating a memorable and/or funny 30-second piece of content to developing a cross-platform experience, loaded with ways to explore high-touch, … Read the whole story
The WPP media shop named Stuart Bowden global chief strategy officer, while Pele Cortizo-Burgess has been appointed its chief creative officer, based in New … Read the whole story
I was stunned to read that a new survey by the Association of National Advertisers shows that more than one third of marketers don't … Read the whole story
Just as CBS' Les Moonves was named to chairman on Wednesday, Philippe Dauman, president/CEO of Viacom, has been named chairman of Viacom. Both Viacom … Read the whole story
"Text Talk," created by Grey New York, shines a spotlight on domestic violence shown via text messages, encouraging people to notice signs of someone … Read the whole story
The new contest is designed to engage people in a way that reflects the social and mobile revolution that has occurred during the 10 … Read the whole story
In 2016, 164.5 million Americans will watch digital TV -- 50.8% of the U.S. population. Looking only at adults 18 and older, projections are … Read the whole story
The Alliance for Audited Media has created a new category to their audit reports for unlimited-access digital magazine programs, like Next Issue's app Texture … Read the whole story
Charter Communications gained some surprising growth in its core video subscribers in the fourth quarter -- but expanded its financial losses due to is … Read the whole story
As part of a global partnership with Gameloft Advertising Solutions, Rubicon Project on Thursday said it will automate mobile advertising across the game publisher's … Read the whole story
Krux has built technology using a cloud infrastructure allowing companies like Edmunds.com, Tribune, and Omnicom Media Group to buy and sell data through a … Read the whole story
The new division will offer services ranging from custom content creation to video and TV production, social media strategy, events, and research, among others. … Read the whole story
The New York Times Company announced that total revenues were flat in the fourth quarter, at $444.7 million, and down less than 1% for … Read the whole story