Edmunds released data Sunday during Super Bowl 50 showing how television commercials from automotive manufacturers running prior to and during the game affected searches … Read the whole story
The history of Super Bowl ad fiascos is rich with malpractice, and Sunday gave us some more. But the only thing worth discussing is … Read the whole story
While the Denver Broncos were the clear winners in a tight defensive game, Budweiser was among the bigger ad yawns. That is, until quarterback … Read the whole story
Like our politics this year, the advertising around Super Bowl 50 may be sad indications of institutional decline - just how detached the rituals … Read the whole story
Less than a year after it agreed to acquire AOL for $4.4 billion, telecommunications giant Verizon is weighing a bid to acquire Yahoo, CEO … Read the whole story
Cost-plus pricing might be fair, but it has several unfortunate side effects. It discourages innovation. It encourages antisocial behavior. Read the whole story
A California resident has sued Victoria's Secret for allegedly sending him almost 100 unwanted text message ads in a single day last November. Read the whole story
Super Bowl viewing from consumers who do not live in the primary rating household (guests or short-term visitors) contributes about 10% to the total … Read the whole story
Big traditional TV/media stocks took it on the chin on Friday -- somewhat worse than the market overall. Digital media companies went even lower, … Read the whole story
Motto is the latest in a series of mobile- and social-first launches and investments by Time Inc. to Millennial women. Motto's tagline is "words … Read the whole story
"We know our target audience for Blaze -- the active consumer who likes to work hard and play hard -- is tuning in big … Read the whole story
The NFL and lucky football pool bettors aren't the only ones that clean up during Super Bowl season. For certain CPG categories, the days … Read the whole story
The two magazine giants will team up to create a new independent company. PubWorx will handle the production, procurement and circulation management for both … Read the whole story
To cut down on criminal communications, Twitter has increased the size of the teams that review reports, which it says has reduced response time … Read the whole story
Global mobile data traffic will increase by a factor of eight between 2015 and 2020, from 3.7 exabytes a month to 30.6 exabytes. Some … Read the whole story
After removing paid-search ads from its mobile app running on iOS devices in November 2015, Bing introduced updates for iOS and Android that focus … Read the whole story
The effort includes exclusive integrations on weekly ESPN sports segments, along with a significant brand presence in TNT's sports programming. "Sports ignite passion in … Read the whole story