January 25, 2023
Tuesday, February 9, 2016
Wired is offering a new option to readers who block ads: $3.99 for four weeks of ad-free access. Users who want to see the … Read the whole story
The highest-rated commercial moment of Super Bowl 50 went not to Mountain Dew's "Puppy Monkey Baby," Heinz's "Weiner Stampede" or any of Doritos' sight … Read the whole story
The upgrade comes just weeks after the influential Wieser upgraded Publicis Groupe to a "buy," based on the belief that the ad holding company … Read the whole story
AOL CEO Tim Armstrong will reach out "informally" to Yahoo on behalf of parent company Verizon for a possible acquisition, according to one report … Read the whole story
The new structure, with a team of dedicated sales personnel focused exclusively on each category, is intended to help advertising clients and agencies execute … Read the whole story
Super Bowl 2016 advertisements may have lacked the luster of previous years, but brands like TurboTax, Avocados for Mexico, and T-Mobile showed how cross-channel … Read the whole story
Local TV political advertising revenue was lower at Fox TV stations, with overall advertising revenue at 21st Century Fox up 4%. Total broadcast TV … Read the whole story
Eighty-one percent of U.S. homes have either set-top DVR technology; subscription video-on-demand service (SVOD) Netflix; or use video-on-demand (VOD) from a pay TV provider. Read the whole story
Doritos' winning "Crash the Super Bowl" ad, chosen by consumer voting on the brand's contest Web site, was slightly outperformed by a Crash runner-up … Read the whole story
A new deal between General Motors and Kelley Blue Book could mean storm clouds on the horizon for the traditional dealership used-car model. Read the whole story
The new guarantee for BrandVoice, its native ad product launched in 2010, claims marketers that spend a minimum of $250,000 for both display advertising … Read the whole story
The game pulled in 111.9 million Nielsen viewers, down 2% from the Super Bowl 2015. CBS says streaming "Super Bowl 50" on laptops, desktops, … Read the whole story
The New York Times en Espaol features content produced by a dedicated editorial team based in Mexico City, as well as the work of … Read the whole story
"What we're finding is a shift with certain consumer segments about how they're contacting their carriers, and it's a shift to self-service," Kirk Parsons, … Read the whole story
- COMMENTARY
It's time we see those Super Bowl spots across multiple screens for what they really are: a fata manana. That's a combination of "fata … Read the whole story
- COMMENTARY
When the ANA announced a joint media transparency task force with the 4As last year, many of us were hopeful of some positive collaboration, … Read the whole story
