With the ability to spin a car 360 degrees in an image from the palm of a hand, virtual reality becomes the next leap … Read the whole story
Apple is weighing its options to add search advertisements in its App Store. The ads would appear at the top of the search query … Read the whole story
Email etiquette can have a direct impact on engagement, and a new study released Tuesday suggests that certain words are more likely to appear … Read the whole story
It's always heartening to dig up some historical pop cultural artifact, not only to try to understand its significance at the time, but also … Read the whole story
The FCC should reject advertisers' request for extra time to evaluate rules that would limit some forms of online behavioral advertising, a coalition of … Read the whole story
The National Association of Theater Owners this week reported global box office sales in 2015 were up 5%, to $38.3 billion, with the U.S. … Read the whole story
While programmatic buying for the mobile Web is more popular among buyers than buying in-app inventory programmatically, in-app buying is poised to grow. Read the whole story
Email marketing remains the king of return on investment (ROI), according to an annual marketing census by digital marketing company Adestra and market research … Read the whole story
Outdoor sports brand Peak Performance and its agency Perfect Fools are introducing virtual pop-up shops with a twist -- the gear available at the … Read the whole story
The Lions organization cited the company's "Look At Me" campaign in 2015 (executed by Cheil Worldwide) as the kind of distinguishing work it looks … Read the whole story
The House Judiciary Committee unanimously approved the Email Privacy Act (H.R. 699) on Wednesday, setting the stage for a full vote in the House … Read the whole story
"The marketers who are most successful have embraced the tools, insights and technology to help them center their conversations on the customer," Emad Georgy, … Read the whole story
The new personalized "Videos You Might Like" feed is one of a number of features that Instagram is adding to its Explore section. Read the whole story
Arnie Leap, 1-800-Flowers CIO, talks like a CMO. He understands the importance of data to search and display advertising, email, print campaigns, and loyalty … Read the whole story
Since 2010, USA Network's overall network marketing theme had been "Characters Welcome." The NBCUniversal cable network will change its new branding effort to the … Read the whole story
Plans call for repeats of "Empire" to begin airing on TV One in May. The deal is unusual because "Empire" has only been on … Read the whole story
Engineers at the Alphabet subsidiary Google Fiber are working on connecting wireless towers to existing fiber lines that will allow the company to beam … Read the whole story
Every once in a while, someone says something that sends me off into never-never land. It happened recently when someone in the advertising industry … Read the whole story