The account has been handled for decades by incumbents DDB, part of Omnicom and Leo Burnett, the Publicis Groupe agency. McDonald's spent $824 million … Read the whole story
What the television industry must do is adapt to technological changes in distribution as well as an ongoing evolution in consumer behavior. The question … Read the whole story
In first-quarter 2016, viewability improved 62% year-over-year, while non-human traffic (NHT) decreased by 81% over first-quarter 2015, per Accordant Media's Q1 RTB Market Pulse … Read the whole story
Our society is becoming ever more dependent on technology and its conveniences and amenities, but we can't and shouldn't forget the unique necessities of … Read the whole story
Bots, AI and augmented reality took center stage during one of the best one-day immersions into how startup infused technologies are transforming the relationship … Read the whole story
FTC Consumer Protection head Jessica Rich proposes that would-be set-top-box makers should publicly promise to follow the same privacy standards as cable and satellite … Read the whole story
Gannett CEO Robert Dickey issued a public letter to Justin Dearborn, CEO of Tribune, which owns the 'Los Angeles Times,' 'Chicago Tribune' and nine … Read the whole story
MassRoots, a Colorado-based social network for cannabis lovers, is planning to go public with a secondary stock offering on Nasdaq. Read the whole story
Google will soon require all marketers selling products with a Global Trade Item Number to include it in the product data feed for all … Read the whole story
The rise in programmatic media buying and publishing continues to drive up the cost of advertising, given the need to collect, use and better … Read the whole story
Mandana Mellano joins the creative shop as chief media officer to oversee the Publicis-owned agency's media strategy and activation practice. Matt Benka departs Space150 … Read the whole story
The latest estimates from Nielsen (its May 2016 results) show a 3.2% year-over-year decline in cable TV homes and 2.2% in median decline in … Read the whole story
FCC Chairman Tom Wheeler said on Monday that he has circulated an order approving Charter's merger with Time Warner and Bright House. Read the whole story
Hoping to get users to put out more original content, Facebook is reportedly developing a standalone camera app. Likely modeled after Snapchat and other … Read the whole story
Internal data from Campaigner reveals that restaurants send the largest amount of printable emails as part of their email marketing, often including printable coupons … Read the whole story
Ken Li Li said his top priorities as managing editor will be "preserving and growing the fantastic investigative, in-depth and high-quality analysis that the … Read the whole story
In its first-quarter progress report, programmatic ad tech provider OpenX on Tuesday reported 300% growth in header bidding in Q1 2016 and said that … Read the whole story