In the rapidly shape-shifting world of digital advertising and content gatekeepers, one of the world's most distributed ad-blocking platforms has teamed up with a … Read the whole story
Bernstein Research says TV advertising will weaken after big ad spending following NBC's Rio Summer Olympics in early August. Despite estimates of a strong … Read the whole story
Online publishers have a problem. The industry has yet to adopt standards for measuring mobile viewability. So what is a brand to do? Read the whole story
At BuzzFeed's "Welcome to the Feast" NewFront event Monday, the new media company pitched advertisers to sponsor its shows, integrate with its content or … Read the whole story
The New York Times Co. announced new virtual reality shows, video programming, and Times Story[X], a lab of journalists, creators and technologists, at its … Read the whole story
The new OTT service would offer live and on-demand programming and launch next year. Analysts say many TV companies are focusing on lower consumer … Read the whole story
Pinterest has enlisted Millward Brown Digital to help show marketers the real power of its Pin-based network. WPP's marketing research unit has produced Pinterest-specific … Read the whole story
'Forbes' is experimenting with a unique type of cross-platform ad execution: a video player in their print magazine. Select copies of Forbes' annual "Special … Read the whole story
Just as the company is opening its sixth U.S. office (in Dallas) it has also appointed a new president-George Manas, previously the firm's Chief … Read the whole story
Gannett's aim is to pressure management to "engage immediately" with Gannett regarding their bid to acquire Tribune Publishing. Tribune said in a statement today … Read the whole story
Moving to stop hackers, scammers and those who inject malicious malware into advertisements, Microsoft Bing released numbers that estimate it rejected 250 million ads, … Read the whole story
University of California, San Diego bioengineers have created what they believe to be the first online search engine for functional genomics data. Dubbed GeNemo, … Read the whole story
The cost to acquire a loyal user fell 8% -- down to $3.21 from February, while app download volume has also decreased 11% year-over-year … Read the whole story
Thorsen was previously Managing Director of the shop. He will continue to oversee day-to-day operations such as business development, mentoring the agency's talent and … Read the whole story
Beachfront Media, a video ad tech company, recently became AMP-enabled, allowing publishers to monetize their content through its platform. Becoming platform-agnostic allows the company … Read the whole story
This year's highly combative presidential primary campaigns have been highlighted by the largely unexpected success of Donald Trump and Bernie Sanders, two candidates who … Read the whole story
The oft-repeated nostrum that publishers and advertisers need to improve the user experience ignores the fact that ad blockers, far from advocating for consumers … Read the whole story