In an announcement reminiscent of the kind of stories that would kick-start the golden age network upfront TV advertising marketplace, Interpublic's Magna Global unit … Read the whole story
As I mentioned in last week's column, Mediative has just released a new eyetracking study on mobile devices. And it appears that we're still … Read the whole story
Havas has restructured its North American media group, promoting Lori Hiltz to CEO of global brands and naming former Mindshare chief Colin Kinsella to … Read the whole story
In a new report, search and social marketing agency Catalyst finds consumers use both search and social media throughout their entire customer journey, and … Read the whole story
From taxes and finance to privacy concerns and regulatory issues, the effects of this November's contests could be wide-ranging, particularly when it comes to … Read the whole story
Sandwiched between the two weekends of New Orleans' iconic Jazz & Heritage Festival is Collision, America's fastest-growing tech conference. It becoming a must-attend event, … Read the whole story
CBS says its core advertising grew by a strong double-digit percentage in its first-quarter reporting period. The network predicts a big upfront ad-selling period … Read the whole story
Advertisers are looking for ways to build a longer relationship per search session with consumers. While the shift to mobile has shorted the time … Read the whole story
IAC Publishing is splitting up its flagship brand About.com in an effort to build topic-specific verticals from its more popular sections. It's launched its … Read the whole story
Bower will oversee the continuing evolution of Initiative's client offerings, products and tools, and will partner with the new business team to drive growth … Read the whole story
Mother's Day email marketing should incorporate emotional language, according to a Persado and Yes Lifecycle Marketing study released Monday. Subject lines that evoke emotion … Read the whole story
"We remain on track to achieve our annual financial guidance despite uneven organic revenue growth in the first quarter," said MDC CEO Scott Kauffman … Read the whole story
Core advertising grew 7.6% to $129.2 million -- with local advertising revenue growing 11% to $93.8 million. Nexstar also benefited from strong political advertising, … Read the whole story
At NewFronts, Defy said it would introduce 30 new programs over its seven brands, and tweaked other NewFronts presenters by repeatedly pointing out that … Read the whole story
Moz launched into keyword research this week with a tool the company calls Keyword Explorer. The tool takes users through the entire research process … Read the whole story
Google has acquired Synergyse, a startup that offers a training service for Google Apps. The "virtual coach" inside the Google Apps interface has trained … Read the whole story
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announced the launch of the Tapjoy Private Exchange. The private exchange opens Tapjoy's … Read the whole story