With a growing list of original shows, Hulu positioned itself more like a TV network than an SVOD service at its upfront presentation in … Read the whole story
"The future of media is visual," Mark Thompson said on Monday. The New York Times CEO was presenting the blue-chip news organization's slate of … Read the whole story
The New York Times announced six new video series, most with virtual reality components, at its NewFront presentation Monday. The company is betting its … Read the whole story
While it's true that online conversations are growing, and are an important piece of brands overall marketing strategy, marketers might be surprised to learn … Read the whole story
Reality-competition shows get the most "live" viewing, while animated shows get the least of any genre of prime-time programming, according to Nielsen. It's a … Read the whole story
There's a simple way to make advertising great again. It's called emotion. Most online advertising is targeted, which means it is efficient in media … Read the whole story
The new network is designed to take advantage of DeGeneres' popularity on platforms outside of her daily syndicated talk show, including her own content … Read the whole story
The incumbent was twofifteenmccann, also part of Interpublic and which is headquartered in San Francisco. Deutsch, which will lead integrated brand creative and digital … Read the whole story
Taking over New York's South Street Seaport on Tuesday evening, AOL threw a carnival-like NewFront dubbed "Access" to showcase its commitment to online video, … Read the whole story
Solidifying its position as a go-to between businesses and their customers, Instagram is testing brand pages and contact buttons. As with any Facebook Page, … Read the whole story
For its fiscal third-quarter period, ad revenues rose 3.6% to $1.9 billion for all of Fox -- with U.S. cable TV networks witnessing a … Read the whole story
Thanks to a healthy political advertising market, Sinclair Broadcasting group posted strong double-digit increases in advertising sales for the first quarter -- and expects … Read the whole story
Time Warner's Turner Broadcasting witnessed single-digit percentage increases in advertising revenue -- in line with analyst estimates. Overall, Turner revenue was up 7% $2.9 … Read the whole story
People's partnership with the festivals is multiplatform; ads for the festivals will appear in People's print and digital outlets. The partnership will also entail … Read the whole story
Videology on Wednesday confirmed it laid off 32 employees in January--roughly 8% of its workforce--and plans to shift its focus to larger deals and … Read the whole story
More than 272 million email credentials were for sale on the Russian black market, including email accounts stolen from Gmail, Microsoft and Yahoo. Read the whole story
Adobe announced the acquisition of San Francisco-based Livefyre on Tuesday, boosting its Adobe Marketing Cloud services with the audience-engagement solution. Read the whole story
"One of the more surprising findings from the survey is that country of origin is as important as -- or even more important than … Read the whole story
Digital Kitchen, which has been part of the kyu portfolio of companies since June of last year has offices in Chicago, Seattle, Los Angeles. … Read the whole story