The new Amazon Video Direct will compete with the professional side of YouTube and will give those creators and advertisers another place to present … Read the whole story
While assessing the coverage of the launch of Amazon Video Direct -- Jeff "Mr. Everything Store" Bezos' gutsy challenge to YouTube -- the figure … Read the whole story
Females tend to rely more on word of mouth and social media for online digital video discovery, while males are more likely to turn … Read the whole story
Allowing Internet service providers to serve behaviorally targeted ads would mark a "retreat from what Americans have always expected from their networks," FCC Chairman … Read the whole story
At the risk of offending no one, Instagram on Wednesday debuted a new and supremely innocuous logo. Along with the new design, Instagram has … Read the whole story
I've been saying for years that virtual reality (followed up by augmented reality) is the next great leap for media.But as we stand at … Read the whole story
Social media is supplanting search as the go-to source for discovering content, according results of a survey of active online users conducted by Publicis' … Read the whole story
Those declines come at a time when consumer confidence is solid, and clothing sales are brisk at other retailers, including fast-fashion brands like H&M, … Read the whole story
But m-commerce efforts still haven't found their groove, with 78% of shoppers who have tried to use their phones to buy something saying they … Read the whole story
Americans assigned a value of nearly $1,200 per year to the free, ad-supported services and content they access via digital media and more than … Read the whole story
Google will no longer allow ads for high-interest, short-term loans to appear in paid-search results, the company said today. With the move, ads for … Read the whole story
Adobe has a new approach to attribution based on an algorithmic method that measures the impact of marketing on success. The first release of … Read the whole story
Just a few weeks before the 2015-2016 broadcast season ends, CBS leads in both key 18-49 viewers and overall viewers on a season-to-date basis. … Read the whole story
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competition gaming series. Arby's will be the official quick-service restaurant; Credit Karma, the … Read the whole story
New research from U.K. research firm MTM and commissioned by Ooyala shows that programmatic trading is poised to become ubiquitous for premium video across … Read the whole story
San Francisco-based digital agency Heat is opening up a New York office and has hired Tim Maleeny to run it as general manager and … Read the whole story
Programmatic marketplace OpenX on Thursday announced it has grabbed the top spot in Pixalate's Global Seller Trust Index for April 2016 in both U.S. … Read the whole story
The Washington Post has released its first augmented-reality experience to help explain the series of events that led to Freddie Gray's death and sparked … Read the whole story
High-end publisher Conde Nast is doubling down in its efforts to reach millennial consumers with the coming launch of a new social beauty franchise, … Read the whole story