Inevitably, the bold rechristening of the quintessential American beer will persuade other familiar brands to adopt new identities as they too strive both to … Read the whole story
The Spanish-language network owned by NBCUniversal is "closing the gap" with Univision. The difference between the Univision and Telemundo audiences in weeknight prime-time has … Read the whole story
Concerns about privacy and security are discouraging people from posting to social networks, expressing controversial opinions, conducting online banking and shopping from online retailers. Read the whole story
Value investor Warren Buffett is among a group of investors making a bid to acquire Yahoo's core assets. Citing unnamed sources, the "Financial Times" … Read the whole story
Before going all-in, there's something to be said for a marketer being wary of the media bias and data limitations that prevail in these … Read the whole story
Expanding the scope of its video trade efforts, the Video Advertising Bureau will absorb the Cinema Advertising Council, the national trade association of in-theater … Read the whole story
Screenvision Media made a persuasive case for consideration by advertisers in an upfront presentation. The company positioned movies as a unique form of premium … Read the whole story
Officials at the U.S. Federal Trade Commission (FTC) reportedly are revisiting the question of whether Google has abused its dominance in the Internet search … Read the whole story
'Mashable' and Telemundo will expand the network's El Pulso news and information vertical to include a weekly "Facebook Live" show, while the network will … Read the whole story
In a move that will accelerate access to programmatic TV inventory, Comcast's Visible World unit this morning announced plans to integrate SintecMedia's audience-based TV … Read the whole story
At its NewFronts presentation this afternoon, Mashable is expected to announce an ambitious slate of content projects; a partnership with Turner to share some … Read the whole story
The shows are earmarked for various UCI-owned networks, including Univision, the longtime ratings leader in U.S. Hispanic television; UniMas, the company's younger-skewing network aimed … Read the whole story
Pinterest plans to roll out an affiliate network after banning affiliate marketing on its service more than a year ago to prevent spammers from … Read the whole story
Presumptive Republican nominee Donald Trump brought Internet taxes into the spotlight Friday after a television interview where he told Fox News that Amazon CEO … Read the whole story
Heading into the upfront TV market, overall TV viewership erosion stands at a modest 4% decline in April, an improvement over recent periods --- … Read the whole story
An opportune time for retailers to send their email marketing campaigns is during early-morning commute traffic, suggests a recently released study by digital marketing … Read the whole story