Fox executives emphasized a fairly large number of new series for fall and mid-season at the network's upfront presentation Monday, but at least four … Read the whole story
For many in the portion of the electorate that has lined up behind Trump, the "media" and government are now one and the same … Read the whole story
It may lack the star power and bottomless shrimp cocktail bowls of an upfront or even a NewFront, but Viacom Tuesday will kick off … Read the whole story
Bill Backer, who brought us Miller Time, "Soup Is Good Food" and "I'd Like To Teach the World To Sing," among other indelible memes … Read the whole story
Univision has a deal with the One by AOL initiative, a self-serve platform allowing advertisers programmatic access to linear TV inventory. In using One … Read the whole story
Neither views nor impressions reflect how much attention is captured by an ad, causing media buyers to clamor for better metrics. The most promising … Read the whole story
The combined upfront was designed to position the company's many television platforms as one wide-ranging portfolio offering the most extensive reach in the TV … Read the whole story
Canoe, the cable TV industry's ad tech developer, has gotten an important stamp of approval from the ad industry's media ratings service. The Media … Read the whole story
Gannett is asking a federal appellate court to reconsider a decision that the company may have violated a video privacy law by allegedly sending … Read the whole story
France is one step closer to becoming the first country to set a curfew for email, after a bill banning companies with 50 or … Read the whole story
Google is bringing Shopping ads to image search results and will serve up local inventory information in a box that appears with maps and … Read the whole story
Interpublic's Mediabrands' UM unit has reorganized its U.S. management team, naming Kasha Cacy to the new role of U.S. CEO and naming three regional … Read the whole story
"It's pretty close to what I'd consider average [adoption]," Barbara Kraus, director of research for Parks Associates, tells "Marketing Daily." "Part of the issue … Read the whole story
Gannett today announced that it has increased its offer to acquire Tribune Publishing Company to $15.00 per share from $12.25 per share -- a … Read the whole story
Google made a move into quick yet relevant search in text messages, emails and a variety of other mobile apps, but the initial foray … Read the whole story
The company said that in part, results were suppressed (including a 3.7% impact on gross profit) by currency fluctuations. Softness in the Americas region … Read the whole story
Building on its gains in recent years, the Fox network will make big changes to its prime-time schedule this season -- scheduling 90% original … Read the whole story
Tackling the insidious problem of ad fraud, Videology and White Ops on Tuesday said they blocked more than 28 billion bot requests on video … Read the whole story
The legendary ad man and designer is partnering with PR shop TransMedia to form Lois TransMedia, a new advertising and PR agency. It will … Read the whole story