Broadcast networks will only see a 2% rise in overall upfront revenues this season -- with many cable networks witnessing lower revenues versus a … Read the whole story
A guy I know joked that the political climate on Facebook has become so cruel and polarizing lately that he almost defriended himself. Ba … Read the whole story
For next season, the network will have two new shows -- three if you count "Supergirl" moving from CBS. The network also announced at … Read the whole story
Everyone has partnered with outside sources of demographic, psychographic and spending data to claim that THEIR ads move product more than the other guy's. … Read the whole story
As Facebook continues to pursue what is almost a video-first line of development, Instagram announced today that video will now be included in the … Read the whole story
Marshall Cohen, one of the godfathers of sell-side researchers (MTV, AOL, etc.), has joined Tru Optik's board of advisors. Cohen -- who was a … Read the whole story
When Louis C.K. streamed his new drama "Horace and Pete" sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed … Read the whole story
Bing Ads now allows advertisers in the U.S. to preview performance changes in campaigns from one time period to another without leaving the page. Read the whole story
Tribune Publishing's second-largest shareholder, Oaktree Capital Management, formally urged the newspaper publisher today to take Gannett's offer to buy the company for $864 million. Read the whole story
The awards were issued today at the Festival's annual gathering in Rome. UM Romania took home Agency of the Year and Campaign of the … Read the whole story
"Other than in promotional and experiential marketing, we haven't marketed our small cars together before," Steve Majoros, Chevrolet director of cars and crossovers, tells … Read the whole story
The results were well above Wall Street's expectations, "highlighting that customers are positively responding to improved store conditions and customer service," writes Paul Trussell, … Read the whole story
Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous … Read the whole story
The tool provides access to trend data for various audience segments on the company's Web site. Audience segments available for viewing today include adults … Read the whole story
Marchex Thursday announced the integration of its mobile advertising analytics platform into Adobe Media Optimizer to give enterprise search marketers relying on inbound phone … Read the whole story
Requiring online photo services to follow an Illinois privacy law regarding "faceprints" would be unconstitutional, Google argues in new court papers. Read the whole story
Global advertising exchange Rubicon Project on Thursday announced the launch of its next-generation Mobile Video Platform (MVP), and its segue from beta, to general … Read the whole story
The partnership will unite Globe Pequot's expertise in book publishing with AIM's connection to an audience of dedicated enthusiast readers. This spring, Globe Pequot's … Read the whole story