The Carnival review was designed to consolidate its paid media strategy development and execution across its global cruise brands. The firm had indicated that … Read the whole story
If Business Insider's take is any indication, all hell is going to break loose next month after the release of an ANA report on … Read the whole story
Companies adjusting to slow-growth economic conditions have come to terms with the need for mergers and acquisitions (M&A), but have become much more cautious … Read the whole story
Yelp, Etsy, Mozilla, Medium and Vimeo are among dozens of online companies calling for new rules that could limit Internet service providers from exempting … Read the whole story
Google unveiled Tuesday its vision for AdWords and Analytics -- completely rebuilt for a mobile-first world. The company announced several significant changes that will … Read the whole story
Marketers love Malcolm Gladwell. They love his pithy, reductionist approach to popular science: his tendency to sacrifice verity for the sake of a good … Read the whole story
Although CBS will win the TV season by any traditional measure, the network and its broadcast rivals continue to experience challenges in making viewership … Read the whole story
A proposal to protect consumers' privacy by requiring broadband providers to obtain opt-in consent to online behavioral advertising "overshoots the mark," says Jon Leibowitz, … Read the whole story
As multitasking continues to rise, viewers are distracted from TV programming and advertising content while they are using another device. Read the whole story
Facebook needs people to share more personal posts, and it is betting on live video and continued app diversification to do so. At the … Read the whole story
Israeli-based startup Twiggle recently hosted a small group in a private discussion on the existential risk of artificial intelligence to debate the outcome and … Read the whole story
Google appears to be testing a redesign for its desktop search results. The redesign displays information in Google's Knowledge Graph at the top of … Read the whole story
Snapchat, a social ephemeral photo and video-sharing app, is reportedly seeking out new funding at a higher valuation than it has previously attained. Read the whole story
eBay announced Tuesday its acquisition of Ticketbis, an international ticket marketplace that expands StubHub's reach into 47 markets. It also takes brands to those … Read the whole story
Keeping the advertising supply chain fraud-free and ensuring that ads have been seen by actual people is a huge challenge. Participants on a panel … Read the whole story
The Mexico office of the Publicis-owned agency has teamed with 4pelagatos, an independent journal in Ecuador, to create MashiMachine, a new interactive video platform … Read the whole story