The award, which includes global media duties for all of the auto giant's brands, came after a formal review that lasted 13 months. MediaCom … Read the whole story
If you want to find a sympathetic figure in the $140 million Hulk Hogan jury verdict and ensuing Gawker Media bankruptcy, it's going to … Read the whole story
In a letter to the ANA membership that was issued today, Chairman Tony Pace said the agency community criticism of the report was unfounded. … Read the whole story
Following Sunday's Orlando shooting, maybe the agency world should give some thought as to how it can help reduce the number of shootings that … Read the whole story
While mobile continues to transform media usage, the consumption of all other media -- including desktop Internet -- will decline, by 3.4% in total, … Read the whole story
The Newspaper Association of America brushed aside Web users' legitimate privacy concerns in its complaint to the FTC about ad blocking. Read the whole story
Gawker Media, feeling the heat from a $140 million judgment against the company in March, has filed for Chapter 11 bankruptcy protection, according to … Read the whole story
WikiLeaks founder Julian Assange made it clear during an interview Sunday that he plans to release additional emails from Hillary Clinton when she served … Read the whole story
Horizon will oversee all national television planning and activation for an account that spends some $40 million a year on advertising. MEC was the … Read the whole story
The vote came during the company's annual meeting late last month despite a recommendation by the holding company that it be voted down. Separately, … Read the whole story
Yahoo has set a mid-June deadline for preliminary bids on its patent sales -- many of which are related to Web search and advertising … Read the whole story
Google and Microsoft both plan to update their DMARC policies by the end of the month -- potentially dropping deliverability rates overnight for email … Read the whole story
With Hulu prepping a digital OTT service network, one media analyst believes it would have an initial wholesale cost price of $34.06. A proposed … Read the whole story
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insider Summit, where Jamie Power, Modi's managing partner, spoke about the need for … Read the whole story
"We know how passionate our customers are about golf and feel that our vehicles complement the game. Golf requires performance and precision, qualities that … Read the whole story
WPP/GroupM's Jamie Power says she doesn't like using the word "programmatic" to describe the programmatic part of what her agency does. "High-indexing" explains what … Read the whole story
FCC Chairman Wheeler has rejected a lawmaker's request to extend the official deadline for commenting on proposed privacy rules that could restrict broadband providers … Read the whole story
HookLogic, which focuses on ads for retail ecommerce sites, has extended its platform by allowing advertisers to bid on product listing ads running on … Read the whole story