If a historical upfront marketplace adage is true -- that a tight scatter market presages strong upfront demand -- then the 2016-17 upfront marketplace … Read the whole story
I have now seen all the new fall and midseason broadcast network pilots that were made available for screening. Here is a brief analysis … Read the whole story
After more than two decades selling advertising on behalf of the nation's biggest newspaper publishers, the Newspaper National Network is closing up shop at … Read the whole story
Today's decision upholding the net neutrality rules calls into question the legality of services like T-Mobile's Binge On, according to law professor Christopher Yoo. Read the whole story
The D.C. Circuit Court of Appeals upheld the FCC's net neutrality rules, which reclassified broadband service as a utility, today by a 2-1 vote. Read the whole story
I don't see how I can fill in for Wayne Friedman on today's "TV Watch" and not acknowledge Sunday's massacre at the Pulse nightclub … Read the whole story
Microsoft's acquisition of LinkedIn -- its priciest to date and likely the most data-driven -- could set an example for the challenges organizations will … Read the whole story
Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and advertising … Read the whole story
According to a Nielsen Catalina Solutions (NCS) study, magazines deliver the top returns on advertising spend (ROAS), with an average return of $3.94 for … Read the whole story
TV Guide is revamping the look and content of its magazine, beginning with its June 20 issue featuring a cover story about "Late Night … Read the whole story
Yahoo is planning to auction a portfolio of nearly 3,000 patents and applications this week. The company reassigned the group to a new subsidiary … Read the whole story
PageScience's product, PageMatch, analyzes and gives a score for a high volume of Web pages every week, helping healthcare marketers find publishers and platforms … Read the whole story
Shoppers consider mobile payments to be the least secure of all the various avenues for purchase. As such, they've been somewhat reluctant to adopt … Read the whole story
Likely inspired by the popularity of WhatsApp and Google Hangouts, Facebook's Messenger app will now let Android users communicate with friends via SMS. On … Read the whole story