In its first forecast on ad-blocking rates in the U.S., eMarketer projected that 69.8 million Americans will use an ad blocker this year, up … Read the whole story
The eureka moment for any creative endeavor in the digital age is finding the right balance between art and science, according to a group … Read the whole story
Earning commitment from consumers requires honesty and trust from brands -- but it also takes steady innovation and careful media planning. Read the whole story
Google Creative Labs London took home the award for its "Project Jacquard," a process that enables touch and gesture interactivity to be woven into … Read the whole story
Email marketers should take note of Instagram's rapid success, because email newsletters drive more frequent purchases when paired with social media according to a … Read the whole story
Digital media has transformed the advertising industry. Armed with information on consumer location and behavior and equipped with amazing technology and trusted partners, meaningful … Read the whole story
A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in … Read the whole story
Addressable TV ad spending is estimated to be $890 million this year, growing by over 120% from $400 million in 2015, according to eMarketer. … Read the whole story
The Standard Media Index says scatter dollars were up 5% -- with cable TV networks posting 6% better revenues, and broadcast networks rising 4%. … Read the whole story
Strong connected TV viewing helped total TV usage grow by almost 2% in May among 18-49 viewers, with Internet-connected devices such as Roku, Apple … Read the whole story
"We live in a world today where everything is fragmented, which is incredible in many ways," the British ad vet told a full house … Read the whole story
Havas Group and Atom Factory have formed a joint venture aimed at bridging the gap between culture and technology. The SMASHD Group includes SMASHD … Read the whole story
Clearwater, FL-headquartered Vogue International, which is in the process of being acquired by Johnson & Johnson, spent about $18 million on measured media in … Read the whole story
A two-step process will become the next phase in authentication as more devices connected to the Internet and brands rely heavily on cross-channel advertisers … Read the whole story
Although brand-related face-to-face conversations have declined somewhat in the face of digital media, word-of-mouth talk is still the dominant form of brand communication among … Read the whole story
Email marketing technology company Emarsys announced an expansion of its services on Tuesday to include CRM data-driven advertising. Read the whole story
Announced Tuesday, the two companies describe The SMASHD Group agency model as the artist, development and production arm of Smash Studios that will have … Read the whole story