Threatened by lower engagement rates, Facebook is fiddling with its News Feed algorithm to favor posts from users' friends and family. Although financially fit, … Read the whole story
With media outlets calling the results of the EU referendum in the wee hours of the morning, Britons turned to the Internet for news … Read the whole story
Mini-film and TV studio Lionsgate is buying pay-TV cable TV network group Starz for $4.4 billion in cash and stock, confirming longtime rumors about … Read the whole story
After wooing publishers with promises of faster delivery times and huge audiences, Facebook is reversing course, at least to some degree. The revamped algorithm … Read the whole story
All the detailed data collected from Google's services across the Web on desktop and mobile devices creates a powerful ad-targeting platform because it considers … Read the whole story
I have been an ad and marketing guy for a while now, and I've been sold by some of the best and some of … Read the whole story
Sponsorship spending on the National Basketball Association and its 30 teams totaled nearly $800 million in the 2015-2016 season -- up 8% from the … Read the whole story
Google will officially stop accepting Flash file uploads from advertisers on Thursday across its display ad network in favor of HTML5 ads. Read the whole story
Orlov is the second CEO this year to depart under the cloud of a discrimination law suit. In March Gustavo Martinez, CEO of WPP's … Read the whole story
The Internet of Things is taking to the skies and many consumers seem to be OK with that. As commercial drone delivery gets closer … Read the whole story
Now that Viacom's modest upfront advertising dealings are completed, the TV company's most senior advertising sales executive, Jeff Lucas, has departed -- a move … Read the whole story
Smart lights can communicate with each other, potentially opening a new door to marketing. That's the essence of smart light innovations Disney Research just … Read the whole story
Growing OTT digital video services are forcing traditional TV companies to make major changes. But collectively, more needs to be done in order for … Read the whole story
Canvs, a tech platform that analyzes social-media responses to understand how emotions impact TV viewing, released a study on Wednesday that identifies a correlation … Read the whole story
A study says getting a high-quality "TV-like" experience on all new digital video devices is of major importance to consumers. For TV network/creators, that … Read the whole story
An increasing amount of digital video content now ends up on television, according to Jamie Byrne, director of YouTube Creators. Now, AT&T, Hasbro, and … Read the whole story
Yahoo is now asking a court to throw out a class-action alleging violations of a robo-texting law, in light of the Supreme Court's decision … Read the whole story