BRP, based in Quebec, makes Ski-Doo snowmobiles and other recreational products. The selection came after a review. The incumbent was Geometry, which like MediaCom … Read the whole story
Each sports a different shade of blue, to conjure up a would-be Presidential uniform. And their goal is to electrify the nation as they … Read the whole story
Turner Broadcasting networks -- which includes TNT, TBS and CNN -- is nearly done with its upfront deals. It came in at or just … Read the whole story
Google's focus on what it has marketed to advertisers as "micro-moments" -- targeting consumers with mobile ads based on mobile searches for products, information … Read the whole story
Long before America ran on Dunkin', it ran on Bulova. In fact, "America runs on Bulova" was the only copy -- spoken as a … Read the whole story
"The future of media is visual," Mark Thompson said recently. The New York Times CEO was presenting the blue-chip news organization's slate of video … Read the whole story
Overall media deals declined in the second quarter of this year from the first three months, with only two categories showing gains -- digital … Read the whole story
I really miss the vibrancy, optimism, and fun-loving nature of my former Millennial students. The quieter, geekier Digitals require a very different kind of … Read the whole story
Handing a victory to Facebook, a federal judge has ruled that the company won't have to face a class-action lawsuit for allegedly violating its … Read the whole story
The lack of activity from sponsors thus far is not surprising, Origami CEO Opher Kahane tells "Marketing Daily." Because they are sponsors, they were … Read the whole story
WPP was busy on the deal-making front this week, announcing two strategic investments -- in Woven Digital and separately, Russell Simmons' All Def Digital … Read the whole story
Yahoo President and CEO Marissa Mayer told investors Thursday that the company's management team and board are fully aligned with "delivering shareholder value" through … Read the whole story
Connelly, a full-service ad shop, said the acquisition would bolster its capabilities in UX digital design and media optimization. Almighty also brings global client … Read the whole story
When the app debuted in early 2014, Paper was heralded as Facebook's most ambitious content service ever. Spearheaded by Chris Cox, Facebook's highly regarded … Read the whole story
Some 55% of shoppers who start their purchase journey on Amazon cite the presence of a large volume of reviews as a key factor … Read the whole story
It's still early days, but a Horizon Media summit on the topic earlier this week addressed the potential of the VR medium. While it's … Read the whole story
Walt Disney Co. agreed to acquire a one-third stake in MLB Advanced Media according to Bloomberg, with an option to buy more. That shows … Read the whole story