The carmaker launched a U.S. media review in May of 2015. UM has serviced the account since winning the client's previous U.S. review in … Read the whole story
Ailes has resigned his senior posts at Fox News Channel, Fox Business Network and Fox Television Stations. The departure comes after a recent sexual … Read the whole story
Live at Comic-Con Wednesday night, Google and Paramount Pictures tested the concept of "instant video ads," where a brand can shoot and edit a … Read the whole story
Wall Street pushed Interpublic's stock down in morning trading, although some analysts said that was shortsighted. The firm posted 3.7% organic growth for the … Read the whole story
Paris-based Havas Group today launched its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, … Read the whole story
The lingering effects of the depressed economy still have U.S. consumers less likely to amass unnecessary debt, more likely to save, and more reluctant … Read the whole story
iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that will lay the groundwork for a radio audio audience … Read the whole story
As online shopping continues to grow, with 46% planning to shop this way, discount stores are losing clout. Although they are still the most … Read the whole story
Dish lost 281,000 subscribers versus 81,000 in the same quarter a year ago. This includes results from its digital video service Sling TV. Read the whole story
Monotype, a nearly 140-year-old font company, announced the intent to acquire Olapic, a company that helps brands curate user-generated images and videos for use … Read the whole story
Marketers and advertisers might have to wait a little longer to use IoT to reach consumers via smart appliances in their homes. Adoption of … Read the whole story
With the app, users can use their smartphones to access similar features of the digital SI Play, like managing league registration, team communication, scheduling, … Read the whole story
In all great political dynasties -- say, the Trumps, Bushes, Kennedys, Corleones,and Clintons, among others -- there are always "I, Claudius"-meets-"House of Cards"-like elements … Read the whole story
I put off writing this column for a very long time, thinking that Americans would eventually come to their senses and reject Donald Trump … Read the whole story
There is some research, and a lot of loose talk, about the so-called ad-tech tax. The term suggests that selling advertising with technology has … Read the whole story