CEO Les Moonves said CBS Television Network's sellout of its upfront inventory was in the "high 70s" percentage range. He added that upfront price … Read the whole story
Trump's persistent stickiness in the polls shows that we are hardly one nation, indivisible, with liberty and justice for all. Rather, we are two … Read the whole story
The firm has focused on trimming and optimizing its ad and media budget for the past several years, and the review is seen as … Read the whole story
The Democrats are putting on a better TV show than the gloomy Republicans did. Night 3 of the Democratic Convention and Audacity of Hope … Read the whole story
Putting its rivals to shame, Facebook on Wednesday said second-quarter profits nearly tripled to $2.06 billion, while sales were up 59% to $6.44 billion. … Read the whole story
"This was a challenging quarter for our business," said company CEO Scott Kauffman. "While our financial results in the second quarter were below our … Read the whole story
The U.S. Olympics Committee recently told advertisers that sponsor athletes, but don't also pay sponsor the USOC or International Olympic Committee, to refrain from … Read the whole story
Alphabet, Google's parent company, reported second-quarter 2016 earnings Thursday that beat analysts' expectations, but the cost per click (CPC) declined on Google-owned Web sites, … Read the whole story
Gone are the days when publishers oversaw individual magazine titles at Time Inc. The company will eliminate the publisher title from its corporate arrangement … Read the whole story
Retailers may soon be adding the Internet of Things to their outdoor leisure marketing in the form of new wearables and trackers. Vodafone just … Read the whole story
Auto-Owners Insurance, Stanley DeWalt, Fastenal, O'Reilly Auto Parts and Axalta have all renewed with or entered the sport this season. Global brands on board … Read the whole story
Contributing to the woes of Apple and its rivals, smartphone shipment growth remained flat for the second quarter in a row. If accurate, that's … Read the whole story
Programmatic marketing platform Rocket Fuel on Thursday announced new features that combine dynamic creative capabilities with its Moment Scoring technology. Read the whole story
Pandora on Thursday announced a new capability that enables advertisers to buy 100% in-view impressions across mobile in-app and desktop inventory. Read the whole story
Baidu, China's major search engine, made a push to strengthen its global footprint Thursday through a partnership with U.S.-based mobile marketing company TUNE. Read the whole story