January 25, 2023
Wednesday, August 10, 2016
The good news, according to an analysis of second-quarter U.S. ad spending, is that the marketplace for all media suppliers expanded by $2.5 billion. … Read the whole story
- COMMENTARY
While Google paid the racketeers, Facebook is vowing to take on the blockers who have vowed retaliation. An ad tech arms race has begun. Read the whole story
In a surprising shakeup, comScore Co-Founder Gian Fulgoni has been named CEO of the media audience measurement giant, replacing Serge Matta, who moves to … Read the whole story
Walt Disney has announced two OTT initiatives for its powerful ESPN network group -- hoping to combat criticism the sports group might face when … Read the whole story
Online ad revenues for local TV stations will continue to climb in the coming years -- but slowly, rising under a 7% share of … Read the whole story
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media's Q2 2016 Programmatic Media Market Pulse report. Likewise, exchange-traded inventory in North … Read the whole story
Whether or not they employ ad blockers, desktop users will now be subjected to every ad that Facebook wants them to see. Increasingly threatened … Read the whole story
Bloomberg Media has promoted Keith Grossman to global chief revenue officer from head of U.S. ad sales. Since joining Bloomberg in 2014 from associate … Read the whole story
Comcast should stop bragging that it offers the "fastest Internet" in America, the National Advertising Division, a self-regulatory unit administered by the Better Business … Read the whole story
Duplicate listings are a major problem across the Web as the need to identify nearby physical locations and phone numbers of businesses on mobile … Read the whole story
Oracle announced a partnership with DigitasLBI Tuesday to create a digital marketing agency for its cloud offerings. Read the whole story
Adobe this week will begin officially rolling out a worldwide accreditation program requiring a "significant investment" in human capital and financial resources. The goal … Read the whole story
"We are connecting with consumers and narrowing the distance between elite athletes and everyday athletes," says Greg Hoffman, Nike's CMO, of its Olympic-themed "Unlimited" … Read the whole story
That's the concept for a new branded content series soon to be launched on the FYI Network for Pergo floors, which developed the idea … Read the whole story
Charter Communications stock rose sharply on the news of a strong Q2 performance that includes results from Time Warner Cable and Bright House deals, … Read the whole story
Scripps Networks Interactive witnessed another strong advertising quarter, with U.S. ad revenues up near double-digit percentages. But overall financial results didn't impress the stock … Read the whole story
Virtual reality continues to gain attention from different sides of the industry and consumer experience seems to be the universal target. Six Flags, which … Read the whole story
- COMMENTARY
By now everyone has probably heard of Pokemon GO. The game, a partnership between Nintendo and Niantic (creators of Ingress), is Nintendo's first foray … Read the whole story
