Automotive companies are dominating NBC's Olympic TV coverage so far. Four of the top ten Olympic spenders on NBCUniversal's NBC broadcast network and its … Read the whole story
In its latest forecast of domestic Twitter usage, eMarketer just significantly downgraded its projections amid nearly stagnant growth reported by the company in second … Read the whole story
Some segments in the Internet of Things are not experiencing the success they may have wanted. Following issues with overheating, which caused burns on … Read the whole story
With more than half the Olympics events completed -- through 10 days of TV coverage -- NBC Television Network is still well behind in … Read the whole story
Sony Pictures Entertainment is marketing its new thriller "Don't Breathe" with the first 360-degree video within a Snapchat ad. Read the whole story
At a time when American discourse seems focused on whether there is equal protection under the law, MTV today will kick off an outdoor … Read the whole story
A flurry of data released Monday gives marketers insight into where Olympic TV sponsors and others fall short when making the connection with consumers … Read the whole story
That's according to Pivotal Research analyst Brian Wieser. However, the impact on profitability for WPP and Omnicom, which won the consolidated AT&T account last … Read the whole story
Twitter has had its fair share of challenges (having had its growth forecast recently downgraded by eMarketer) and mismanaged public relations disasters, but the … Read the whole story
Despite reports that TV viewership of the 2016 Rio Olympics opening ceremony fell short of historic numbers, Google set out to determine whether the … Read the whole story
Google warned that it will move Hangouts On Air in Google+ to YouTube Live, which the company announced at VidCon earlier this year. Google … Read the whole story
Ratings for this summer's Olympics are lower than those of the 2012 London Olympics -- yet according to NBC, the 2016 Olympics will be … Read the whole story
Last week Facebook retaliated against ad blockers by launching an ad-block blocker. This happened on Aug. 9, and by Aug. 11, the good folks … Read the whole story