National TV ad spending rose 3.3% in the second quarter, driven by cable networks, which rose 6.5% during the period. Broadcast national TV was … Read the whole story
I recently received a message from Amazon urging me to watch its video programming, which is included in my Amazon Prime membership. That certainly … Read the whole story
The soap opera-like battle over Gawker turned into a telenovela Tuesday as a number of news sources reported that Spanish-language broadcaster Univision has won … Read the whole story
The Olympics is probably the biggest show on earth. With the possible exception of the World Cup, it's the time when the highest number … Read the whole story
NBC has been running more breaks in the Olympics -- the actual number of interruptions per hour --- versus NBC's regular prime-time programming. This … Read the whole story
It happened again when I was on the phone with an emerging technology analyst. He asked, "When you say AI, what exactly do you … Read the whole story
Cable TV networks were down 7% in 18-49 viewers to 15.7 million, per MoffettNathanson Research, for Nielsen's C3 rating -- average commercial ratings plus … Read the whole story
Total use of TV, defined by all sources of "content inputs," was up 1% for 18-49 viewers in July. Overall TV use rose 2.6% … Read the whole story
Browser developer Mozilla is throwing its support to proposed new set-top-box rules that would make it easier for people to watch TV programs on … Read the whole story
"The Wall Street Journal" is making changes to its strict paywall, testing out a 24-hour guest pass for non-subscribers. When a reader accesses a … Read the whole story
In a 2009 benchmark study, the Boston Consulting Group found just 10% of companies studied were using consumer insights to guide business decisions or … Read the whole story
Dubbed Promoted Video, the new product simply invites brands to share their ideas in video form -- then gives their offerings prominent placement. Brand … Read the whole story
Virtual reality and augmented reality are projected to grow globally over the next four years. VR and AR revenues will increase by more than … Read the whole story
Bing released an upgraded URL for Bing Ads Tuesday to provide an easier way to manage and track URL performance and changes. Read the whole story
Half of U.S. shoppers ages 25-34 buy something online at least once a day, according to the DigitasLBi 2016 Connected Commerce study -- which … Read the whole story
Oracle announced the launch of a new B2B data marketplace on Friday within its Oracle Data Cloud, aggregating both internal and third-party data for … Read the whole story
Hike, an Indian over-the-top (OTT) chat app slash WhatsApp rival, announced that it has received $175 million in a series D round led by … Read the whole story