Taxi fleets are projected to be fully automated within the next several years, which might also create new in-car marketing opportunities. The exact time … Read the whole story
While still growing at a respectable clip, Instagram is behind Snapchat. Indeed, the social sensation recently surpassed Instagram as the top social destination among … Read the whole story
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent some big national TV dollars recently -- on NBC's Rio Olympics. More than … Read the whole story
Following its official weekend announcement of a change in leadership in Viacom -- seemingly ending months of a rough corporate battle --- the big … Read the whole story
Adobe estimates that more than $40 billion will be lost to ad blocking this year alone -- about double last year's loss. But panelists … Read the whole story
Another round of cuts is coming to Time Inc.'s editorial department, just as Kristin van Ogtrop announced she is leaving her as Real Simple's … Read the whole story
The Internet service provider Cox Communications is appealing a decision ordering it to pay $25 million to music publisher BMG for failing to police … Read the whole story
The problem of advertising fraud has found a thoughtful opponent in the programmatic space. While buying ads programmatically can greatly enhance targeting and measurement, … Read the whole story
Barker, which has held the account as creative AOR since 2014, will continue to handle branding, marketing strategy and creative across TV, print, and … Read the whole story
The account will comprise both advertising and digital, marking the first time the retailer has appointed one agency to handle both parts of the … Read the whole story
"The beauty category is all about discovery," says Ethelbert Williams, CMO of InstaNatural, who is scheduled to be a presenter at MediaPost's Brand Marketing … Read the whole story
The Trade Desk is one step closer to going public. The company completed its S-1 filing with the U.S. Securities and Exchange Commission late … Read the whole story
Microsoft plans to add Genee into Office 365, meaning that Outlook email users may soon have an easier way to schedule meetings with friends, … Read the whole story
Adtech is IBM in 1984. Brandtech is Apple. The good news is that these huge advertisers and huge budgets have funded the creation of … Read the whole story
Many of you are gearing up for 2017. You are determining budgets, developing strategies and detailing plans. And I ask you: why not be … Read the whole story
There are many factors to consider in trying to predict when an emerging technology might have its iPhone moment, breaking through from an early-adopter … Read the whole story