With all eyes peeled toward financial questions surrounding one of the largest media researchers -- comScore -- another biggie, Germany's GfK, reportedly has put … Read the whole story
This week, Federal Trade Commission Chairwoman Edith Ramirez offered some advice to online ad companies: Don't track people who don't want to be tracked. Read the whole story
Following historic seasonal patterns, the U.S. ad marketplace crashed to its lowest point so far this year in July, but nonetheless showed gains vs. … Read the whole story
When "I Am Cait" became, as Perez Hilton noted, "I Am Cancelled," the demise, after only two seasons, of the series that chronicled Olympian … Read the whole story
The comScore write-down comes amid an internal financial audit at the measurement company, which has resulted in a sharp drop in its market value, … Read the whole story
When did it get ok to start hating everything and to publicly convey your negative opinions in a demeaning, hurtful manner? When did society … Read the whole story
Google warned advertisers that a new ranking signal will begin downgrading mobile Web pages next year when "intrusive interstitials" are used. The signal takes … Read the whole story
The official census takes place between April and December of 2020 but there's lots of groundwork to be done in advance. As the Census … Read the whole story
The health and video news teams will be integrated into BuzzFeed News, which will be run by Ben Smith, editor in chief of 'BuzzFeed.' … Read the whole story
For the entire Olympics, overall prime-time household viewing grew 356% over regular-season July prime-time programming for those stations with home market Olympics athletes. Read the whole story
Consumer adoption of artificial intelligence-powered virtual assistants will increase, but some brands don't see the capabilities fully replacing humans. The number of active users … Read the whole story
NBC says 18-34 viewers posted an average 5.3 Nielsen rating for the 17 day event -- almost five times higher than the average 1.1 … Read the whole story
For all the talk about the impact of programmatic media buying on traditional media, a panel of agency experts said the transition is happening … Read the whole story
Brands need to leverage deterministic and probabilistic models to do cross-device targeting, and agencies need to do a better job of integrating those capabilities … Read the whole story
Up from seventh place on the list of kid's favorite brands last year, the video platform just beat out Oreo, M&M's, Doritos and Hershey's. Read the whole story
BPA Worldwide on Wednesday announced that the Joint Industry Committee for Web Standards (JICWEBs) has named it as an ad fraud verification provider in … Read the whole story
U.S. automakers and suppliers need to innovate and differentiate to capture new business and build brand equity, according to a study from Nielsen. Read the whole story
For a brand looking to break into a CE category, the strategy is simple, Parks Associates says: build great products that people need (even … Read the whole story