U.S. ad spend is expected to rise 5.8% to a record high of $178 billion -- double the amount projected for the overall U.S. … Read the whole story
Gallup, as they are wont to do, asked just a shade over 1,000 Americans if they had positive or negative views of various industries. … Read the whole story
"Lower prices and job growth will stimulate more holiday shopping activity this year. On the other hand, falling prices will create a tough environment … Read the whole story
Despite reassuring users that its stringent privacy policy would remain unchanged, WhatsApp said today it will begin sharing users' phone numbers with Facebook. Read the whole story
WhatsApp announced some new updates to its privacy policy and terms and conditions today, which showed that the company will begin encouraging users to … Read the whole story
The pushback against deceptive influencer marketing has begun. In the latest development, the advertising watchdog Truth In Advertising Inc. has filed a complaint with … Read the whole story
Cable news networks benefited from higher ratings from strong interest in the presidential election race --- as well as generally high ratings from HGTV, … Read the whole story
Facebook refuses to remain stagnant and allow Google and Microsoft to excel at artificial intelligence, so it is working on applying machine vision image … Read the whole story
The assignment followed a three-month pitch. The agency is tasked with developing a platform with an integrated global campaign aimed at senior business and … Read the whole story
Best Buy is adding virtual reality to most of its stores so consumers can see and try it before the holiday shopping season. The … Read the whole story
The multiyear partnership will also create a joint digital sports network that has yet to be named. Both companies will retain independent editorial control, … Read the whole story
More than 65% of app downloads occur as a direct result of searches in the app stores, which suggests that search has become a … Read the whole story
Two new spots from 72andSunny airing in the upcoming Video Music Awards on MTV focus on the economics of smoking and how buying cigarettes … Read the whole story
CE's scope of work includes brand and product positioning, creative strategy and direction and helping the client better understand how consumers experience and interact … Read the whole story
VOD ad impressions are on pace to soar to $18 billion by the end of 2016 -- up from 11.5 billion a year ago … Read the whole story
Marketers might need to rethink ways to reach higher-educated consumers, as discretionary spending could take a back seat for many during the next few … Read the whole story
Email is the key to marketing to Millennials, according to research released Wednesday. Read the whole story