The new client-dedicated agency will be overseen by Wendy Clark, North America CEO at DDB, who led the Omnicom pitch. The account was previously … Read the whole story
As Labor Day approaches, most of us past the age of consent are realizing we've been denied one of the season's sweetest pleasures: that … Read the whole story
"Frankly, there are no other competitors," Blair Fischer, a SmartyPants rep, tells "Marketing Daily." "This is just what makes sense. With YouTube, there is … Read the whole story
From June 1 through August 28, Hulu has spent $13.9 million on national TV advertising; Netflix, $7.8 million; and Amazon Prime Instant Video, $5.1 … Read the whole story
Reports say 83% of consumers watch 10 or fewer channels, with 2% fewer respondents watching 11 to 20-plus channels -- down 1.5% versus a … Read the whole story
As trolls increasingly threaten the quality of consumers' digital experiences, Microsoft is cracking down on these insidious haters. The changes add to Microsoft's existing … Read the whole story
Teads, an outstream video provider and video advertising marketplace, has released the findings of a study that shows 66% of all brand professionals surveyed … Read the whole story
Making a connection with a brand through an emotional television ad and online video does more than make people feel better about the brand. … Read the whole story
Pizza Hut is also launching a "Flick Football Challenge" game inviting fans to share videos of their skills for chances to win free pizza … Read the whole story
Dollar General, Dollar Tree and Big Lots are reporting disappointing sales, even as market researchers find new enthusiasm for bargains among affluent shoppers and … Read the whole story
The top three reasons buyers say they want to buy a vehicle are: 27.3% want one of the new models, 21% have problems with … Read the whole story
Computers learning human languages through machine-learning algorithms will also learn human biases, according to research from computer scientists at Princeton. In fact, search engines … Read the whole story
The day when consumers use wearables as stand-alone devices without the need for a smartphone has finally come, thanks to a new smartwatch. Samsung … Read the whole story
Kantar Media's Campaign Media Analysis Group (CMAG) has named Steve Passwaiter as general manager to oversee post-convention political ad spend-tracking efforts. Read the whole story
About 2,000 marketers, agency executives and media owners deliver data to World Economics Global Marketing Index (GMI) each month, creating a global picture of … Read the whole story
Siding against the Federal Trade Commission, a federal appellate court said today that agency can't prosecute AT&T for allegedly duping consumers who purchased "unlimited" … Read the whole story