Mediasmith, an independent digital agency based in San Francisco, has pulled out of the 4As, citing the trade association's failure to support the Association … Read the whole story
The Interactive Advertising Bureau (IAB) on Monday released an overhaul of the "IAB Standard Ad Unit Portfolio" for public comment. The goal is to … Read the whole story
Yahoo was hit with a wave of class-action suits late last week, after it revealed that hackers stole information associated with half a billion … Read the whole story
The Tokyo-based holding company is still investigating but said some of the faulty transactions appeared intentional and others were due to 'human error." So … Read the whole story
Facebook should have a thumbs-up, thumbs-down and crossed-fingers button for all the times it has offered something to advertisers, publishers and users that was … Read the whole story
In a world where a newfangled digital platform seems to emerge every day, an email newsletter-based new publishing platform is gaining steam with Millennial … Read the whole story
Live TV views have dipped, but on the upside, in the second quarter, smartphone time with apps or on Web sites has soared, climbing … Read the whole story
Google will make several announcements Monday during Advertising Week related to measurements and metrics. While some aim to prove the lean-in influence of television … Read the whole story
Top tech giants, including Google and Salesforce.com, are reportedly eyeing Twitter. The troubled social network is presently in talks with several suitors. Ad agencies … Read the whole story
Two unlikely rivals in cloud storage -- Adobe and Microsoft -- have formed a strategic partnership to help large corporations and advertisers making deep … Read the whole story
August saw a 40% increase in total TV ad spending -- $1 billion -- to a total of $3.5 billion spent on broadcast and … Read the whole story
Agencies are calling for increased transparency around ad buys and time spent with media following Facebook's and Dentsu's admission of miscalculation of metrics. Read the whole story
Twenty-eight percent of properties with a sponsor in the alcoholic beverage category report a partnership with A-B, well above the sector's next most active … Read the whole story
Automakers aim to connect cars to each other and the majority of the data in vehicles is projected to come from entertaining consumers in … Read the whole story
Being blacklisted can have severe consequences for email marketers, leading to lower deliverability rates that can last as long as two weeks, according to … Read the whole story
He has weird, wayward hair, a bottomless need for attention, and lives to be politically incorrect. So in some ways, even more than as … Read the whole story
Everyone is pretty much past any notion that the ad industry doesn't have a transparency problem. We know it does. The issue has been … Read the whole story