The win follows a consolidation review that began in May. The agency has created a new operation called Team Union -- based in London … Read the whole story
I saw Kate and Will this past weekend. Yes, I'm on a first-name basis with them. You might be, too. After all, we know … Read the whole story
The first presidential debate between Hillary Clinton and Donald Trump came in as expected: Strong TV viewership, with an estimated record total 84 million … Read the whole story
The Internet of Things involves connecting countless devices of varying type and degrees Available C, ultimately leading to a new marketing environment with consumers … Read the whole story
A study from Hub Entertainment Research says 53% of viewers prefer free, ad-supported TV, with 40% preferring a monthly/yearly subscription and 7% preferring to … Read the whole story
The two-year lag between Yahoo's data breach and the company's disclosure of the hack is "unacceptable," six Democratic lawmakers say in a letter to … Read the whole story
Interpublic Group CEO Michael Roth said that for IPG, average time viewed is "not a key measurement for buying on Facebook." The issue of … Read the whole story
At a time when Madison Avenue is focusing its attention on an emerging field of "conversational marketing," the first kid-friendly and COPPA-compliant chat and … Read the whole story
Siding with the FTC, a federal appellate court ruled that the affiliate marketing company LeadClick is responsible for fake news sites that promoted weight-loss … Read the whole story
A lack of standards, and less reliance upon them, could stifle advancements in advertising as the industry undergoes a huge transformation in the next … Read the whole story
The program, which the groups say is a first, is designed to help media agency pros keep up with the knowledge and skills needed … Read the whole story
Amazon maintains its lead over search engines when it comes to consumers deciding where to make that first search for products. A study released … Read the whole story
The new YouTube app features a simpler interface and is designed to be offline first -- and to work even when there's little to … Read the whole story
Some 48% of shoppers participating in a study released Tuesday say the ability to easily search and find products on a retailer's Web site … Read the whole story
The consensus at a panel during OMMA Programmatic is that prices are definitely going up for programmatic media. Of course media pricing often rises … Read the whole story
While the industry can effectively develop messages for TV and traditional media, it is trying to figure out how to tell better stories in … Read the whole story
Time Inc. is forming 10 "digital desks" dedicated to topics including business, celebrity, entertainment, food and sports. The goal of each digital desk will … Read the whole story
Consumers say the possibility of being hacked deters them from fully using their IoT devices and businesses may not be adequately addressing their concerns. … Read the whole story