Companies that collect data from one computer, like a laptop, in order to serve ads to a different gadget, like a smartphone, must comply … Read the whole story
Earlier this week, MediaPost announced it is inviting nominations for our annual "Agency of the Year" awards. Today, I'd like to invite readers to … Read the whole story
WPP programmatic media unit Xaxis has agreed to acquire Triad Retail Media, a supply-side platform for retail commerce sites that want to sell ad … Read the whole story
According to ProPublica, The New York Times is among many sites that use software to evaluate different headlines for news articles. Two to five … Read the whole story
Thrillist Media Group, NowThis Media, The Dodo and Discovery's digital network Seeker -- as well as its production studio SourceFed Studios -- are merging … Read the whole story
Earlier this month, OMD's Julie Fleischer and Neustar's Steven Wolfe Pereira poked at data integrity issues during a Chicago conference, creating some timely swirl … Read the whole story
A filing from the Media Rating Council (MRC) surfaced on the Web earlier this week describing the accreditation suspension status of Google DoubleClick for … Read the whole story
Pinterest is holding its own in the social media and commerce space, and has grown to more than 150 million users -- up from … Read the whole story
The cover of Time's Oct. 24th issue, hitting newsstands soon, features an image trumping its Aug. 22nd cover, literally. Both feature versions of similar … Read the whole story
Google Trends data shows that American voters are not happy with either Democratic presidential candidate Hillary Clinton or Republican presidential candidate Donald Trump, as … Read the whole story
TV station groups witnessed notable stock-price declines on Thursday -- including Sinclair Broadcast Group, Nexstar Broadcasting, Tegna, and Gray Television -- partly due to … Read the whole story
Panelists at MediaPost's Publishing Insiders Summit discussed the challenge of monetizing live streaming, specifically on the Facebook platform. Publishers will need to continue experimenting … Read the whole story
For the first time, total Internet users' minutes has slowed to single-digit percentage gains -- which could signify a major change in the way … Read the whole story
AOL and Integral Ad Science (IAS) announced on Thursday an expansion of its two-year relationship, with AOL integrating IAS pre-bid viewability targeting into its … Read the whole story