The U.S. advertising marketplace grew only modestly in September -- which nonetheless signals a healthy expansion, considering that it is posting off an August … Read the whole story
Headlines about TV viewership have not been particularly positive. Common themes lately have been: "TV ratings plummeting," "NFL viewership in decline,""Millennials unplug from TV," … Read the whole story
Overall media spending for September grew 4%, with digital media rising, part of a long series of double-digit percentage levels, 17%, according to Standard … Read the whole story
Politico this week reported on a fascinating study by a couple of University of Texas profs that pretty much says that, in the rush … Read the whole story
In keeping with its promise to pursue TV-movie content producers, AT&T has been in informal discussions with Time Warner regarding the possibility of a … Read the whole story
In the rush to use data to automate and ease ad planning and buying, it's easy to think that our entire ecosystem needs to … Read the whole story
The latest presidential debate shows a slight uptick from the second debate -- but still much lower than the initial contest. The third debate … Read the whole story
Now that many magazines publish news and commentary daily on the web, as do newspapers and other news sites, "distinctions among them have blurred," … Read the whole story
Even with the airing of the Rio Olympics, commercial TV ratings -- still the dominant TV currency for marketers -- have declined. Broadcast networks … Read the whole story
In his opening remarks at the Association of National Advertisers annual Masters of Marketing Conference in Orlando, organization president and CEO Bob Liodice announced … Read the whole story
A federal appellate court in California has agreed to decide whether consumers can proceed with a class-action lawsuit against AT&T over the company's data-throttling … Read the whole story
USA Today Network (USATN) today released the first episode of its new weekly virtual reality show, "VRtually There," in partnership with YouTube and Toyota, … Read the whole story
Patton -- who joined Grey in 2007 and who was most recently CEO of Grey's Europe, Middle East and Africa region -- is considered … Read the whole story
In addition to increased adoption from younger consumers and businesses with health and wellness programs, wearables adoption is set to triple over the next … Read the whole story
According to a Google Trends report, the second top trending search term during last night's debate in Las Vegas was "bigly." The third most … Read the whole story
Adobe began offering new features in its analytics platform Thursday to meet the increasing need for visual data on mobile devices as well as … Read the whole story