The National Retail Federation expects 137.4 million people -- 59% of the population -- to go shopping during the Thanksgiving holiday, with Black Friday … Read the whole story
Fake news has been all the (out)rage in the past few days, as it emerged that incendiary phony stories -- almost all of them … Read the whole story
Previously, the Austin-based Whole Foods had worked with GSD&M (also based in Austin) for media buying. Two years ago, GSD&M was the media agency … Read the whole story
I'm in search of my new content happy place, where I can stream and binge in a gentler, kinder, more carefree fictional universe. So … Read the whole story
Facebook is "winding down" the ad-serving portion of Atlas. For clients that relay on Atlas for ad serving, Erik Johnson, head of Atlas, said … Read the whole story
The ability to deliver ads to specific audiences has made digital advertising highly attractive to businesses of every stripe. But despite the promise of … Read the whole story
Facebook's imbroglio concerning fake news and the misrepresentation of metrics is having an impact on ad-tech stocks like Rubicon Project. Richard Tullo, research analyst … Read the whole story
Kia Motors America launched a chatbot for Facebook Messenger that it believes will give potential customers access to product information for the new 2017 … Read the whole story
Seven Democratic lawmakers are calling on the Federal Communications Commission to crack down on Internet service providers that exempt certain types of data from … Read the whole story
Everyone has a price. It would take more than $220,000 to bribe customers away from their favorite product, according to Rbb Communications' fourth annual … Read the whole story
Some of the smartest minds in search advertising question how much longer marketers will log on to Google AdWords and Bing Ads or Yahoo … Read the whole story
In her new role, Sullivan will oversee the investment teams within OMD, PHD and Hearts & Science across all channels and screens. Sullivan joins … Read the whole story
DoubleVerify has announced a new partnership with MediaMath to integrate its data on MediaMath's programmatic platform. The company also expanded relationships with The Trade … Read the whole story
Bloomberg is cancelling its "With All Due Respect" TV politics show starring John Heilemann and Mark Halperin, also the faces of "The Circus," a … Read the whole story
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-like capabilities that enables marketers to overlay images on consumers' faces. The Face … Read the whole story
When a study asked respondents if Netflix or Hulu offered a free TV service but you were required to watch TV commercials, 70% says … Read the whole story
Please join the editors of MediaPost in congratulating our 2016 winners. Go to our awards site for details on our AOY publishing and event … Read the whole story