The moderate gains predicted for 2017 are not surprising for a year lacking big sports events like the Olympics or the U.S. political elections. … Read the whole story
Digital publishers may have embraced "native" formats as a godsend for new advertising revenues, but the majority of ad execs are more keen on … Read the whole story
Ha! I knew I was right! "Get rid of Snoopy," I advised Met Life, in print, because, obviously, the ads were just a particularly … Read the whole story
U.S. media stocks have pulled back somewhat from their recent run-up, yet they still score big results since the election. Dow Jones U.S. Broadcasting … Read the whole story
The price of "New York Times" home delivery subscription is increasing starting January 2017. Subscribers received an email from publisher Arthur Sulzberger Jr. notifying … Read the whole story
Retailers aren't keeping their newly acquired customers. How can marketers plug losses while capitalizing on newly engaged customers? What lessons do Black Friday and … Read the whole story
The goal of the campaign is to demonstrate how MetLife helps businesses navigate the changing workplace. A 30-second spot premiered on the Sunday morning … Read the whole story
Google online paid-search ads drove sales up 13% year-over-year through mid-November, but the U.S. Thanksgiving season showed strength in mobile advertising and product listing … Read the whole story
The agencies include Joan Creative, Erich + Kallman and The Community, which will work across the cereal and snack food giant's portfolio of brands. … Read the whole story
While much sports viewing is live, versus non-sports programming, there is some time-shifted viewing among sports fans -- even if very little. Nearly 60% … Read the whole story
A new survey finds that global brands are consolidating their roster of ad-serving companies, with the average number of partners dropping by one-third in … Read the whole story
Bloomberg Media has hired Teddy Lynn to become its global chief creative officer. Lynn will report to COO Jacki Kelley, and begins in early … Read the whole story
The Washington Post has hired Scot Gillespie to becomes its first chief technology officer. Gillespie will manage The Post's engineering team and will have … Read the whole story
The Warriors' mobile app requires smartphones to "constantly record and monitor all background audio," including users' conversations, a New York resident argues in new … Read the whole story
Is there anything cheesier than a "naughty" Santa? Well, yes. The Fiat "Black Friday Event" commercial manages to pack in so many sexist, culturally … Read the whole story
Forget about Millennials. Anyone trying to understand the future of media and technology should observe what the children do. First of all, they talk … Read the whole story