Nielsen has altered the preview of its Total Content Ratings system. Instead of allowing its media clients to analyze TCR data online as of … Read the whole story
LAS VEGAS -- We are all now indisputably part of a connected world. Everything we desire - from entertainment to news to instant social … Read the whole story
Anthony Pompliano claims to have been fired after less than a month as Snapchat's head of growth, because he refused to go along with … Read the whole story
The great thing about forecasting the future in this space: Nobody ever remembers if you were right or wrong. So in that spirit, here … Read the whole story
The U.S. Army has issued an RFP for its next ad and marketing program contract, which is potentially valued at $4 billion over ten … Read the whole story
AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will … Read the whole story
Who says print is dead? For the second time in six months, "The Atlantic" is reprinting an issue of its magazine: The January/February 2017 … Read the whole story
While it undoubtedly benefits companies to be able to have a free - or at least mostly free - hand in how they collect, … Read the whole story
While big-name retailers like Macy's, Kohl's and Sears are trapped in a post-holiday woe-is-me party, the final tallies on online sales are champagne-worthy. Read the whole story
The moves may bolster its bloody balance sheets as it continues in its struggle to reinvent itself, searching for new ways to connect with … Read the whole story
Two agency holding companies -- Dentsu and WPP Group -- were the most active in mergers/acquisitions among media/communications/technology companies in 2016. Both companies made … Read the whole story
Alex Bogusky. What just went on in your head when you read those words? Envy, perhaps? Admiration? No doubt a confusing mix of love … Read the whole story
"A three-peat is possible -- if not probable -- if Wall Street, consumer confidence, and the economy continue to respond favorably to the incoming … Read the whole story
Song sales were down 25% in 2016 to 734.2 million units, while album sales slipped 15.6% to 173.4 million. But on-demand audio streams almost … Read the whole story
Coke's video notes that the "140 happy calories" in 12 ounces can be spent on "extra happy activities" such as 25 minutes of dog … Read the whole story
A watchdog has called foul on Frontier Communications over ads for its Internet service. Frontier advertised that consumers could stream video and "never worry" … Read the whole story
IoT devices extend beyond humans at CES, with more than one brand showcasing connected pet products this week. In addition to brands with products … Read the whole story
Internet-connected health devices like the popular wearable Fitbit or the stationary bike from Peloton, which allows riders to link into live streaming cycling classes, … Read the whole story
For its networks, including TBS and TNT, Turner Ignite Sports will look to match TV advertisers on a deeper level with its big sports … Read the whole story
Commercial Outtakes of a Minnesota car dealer's bear mascot taking multiple tumbles on an ice rink went viral over the New Year's break, attracting … Read the whole story