MediaVest, part of Publicis Groupe, is the incumbent and is expected to defend. It has handled the assignment since 2011. The company had total … Read the whole story
Technology is starting to transform marketing, starting with how enterprises talk to consumers. We have websites, ecommerce, email and mobile apps. It's so much … Read the whole story
Deloitte Global predicts total U.S. TV revenues -- all national networks, local TV stations and cable -- will hit $72 billion. There was minimal … Read the whole story
According to Millward Brown, Generation Z, ages 16-19 -- who are just on the cusp of being most marketers' key target audience -- apparently … Read the whole story
MPA has recorded the largest increase in print and digital audience since the Magazine Media 360 Brand Audience Report began over two years ago. … Read the whole story
The President-elect threw a tweet on the fire at Freeport, Maine-based L.L. Bean yesterday by not only thanking board member Linda Bean for her … Read the whole story
Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau shows that consumers viewing a constant message across … Read the whole story
Similar to the business models of Spotify, Amazon and Netflix, Apple is expected to offer its original fare to Apple Music subscribers. The company … Read the whole story
As technology becomes more human, it's going to go off course occasionally just like real people. It's crucial for us to be truthful and … Read the whole story
Intel created the 360-degree replay technology Fox is using in its Super Bowl LI coverage on Feb. 5 and the tech giant wants the … Read the whole story
DoubleVerify, a provider of technology that authenticates the quality of digital media and seeks to optimize ad performance, announced the integration of its third-party … Read the whole story
"Today, in America, the typical person makes 35,000 decisions a day," Aaron Shapiro said recently during a presentation championing Huge's brand of "anticipatory design" … Read the whole story
The content studio has been contacted by advertising clients in the entertainment industry, as well as clients like Mercedes-Benz and Delta Airlines. Read the whole story
These tech-savvy consumers, ages 13 to 21, are willing to pay more for value and a personalized experience. Location is important. Most have an … Read the whole story
A new law in France establishes a worker's right to disconnect from their email, but would a curfew be the best way to mitigate … Read the whole story
Google has introduced a new version of Accelerated Mobile Pages that it calls AMP Lite. The new Web page format will take up to … Read the whole story
In 2016, FX got 56 Emmy nominations -- and 18 wins -- more than any other cable network. Its programming is also high on … Read the whole story
America's appetite for healthier products shows no sign of slowing down, and research finds it's changing the way we shop for food: Transparent products … Read the whole story
A study by WPP and its market research subsidiary Kantar Millward Brown and Google looked at China's most powerful global brands. The study found … Read the whole story