In December, there was a 2.9% increase in the amount of advertising time. Viacom networks continue to draw some of the highest advertising loads … Read the whole story
Prepare to be bombarded with commentary and analysis about Donald Trump in the run-up to Friday's "peaceful" transfer of presidential power, which last year … Read the whole story
KFC U.S. has selected Mediavest | Spark, part of Publicis Media, as its new agency for media planning and buying responsibilities for its general-market … Read the whole story
Adland must hope the hard Brexit-or-nothing plan laid out yesterday is Theresa May's poker face and a free trade deal for the industry is … Read the whole story
Dentsu said today its internal investigation into its digital ad billing practices in Japan found nearly 1,000 cases where inaccuracies occurred in the processing … Read the whole story
The writing has been on the wall for some time. But where it once spelled out Yahoo, it now says Altaba. The Yahooligans are … Read the whole story
Nielsen and AT&T this morning announced a deal to license "anonymized" set-top-box data from subscribers of AT&T's DIrecTV and U-Verse services to Nielsen to … Read the whole story
The publisher held a board meeting earlier this week to address the future of the company. Talks will gauge how much the company is … Read the whole story
This is the company's third time participating in the Super Bowl ad lineup, but the first time it will roll out the campaign live … Read the whole story
When consumers were told that pirated video content can result in studios losing money, 39% of consumers said this knowledge had no effect on … Read the whole story
FitTea, which sells tea blends that supposedly offer health benefits, posted paid endorsements to its own Web site without stating that they were ads, … Read the whole story
Kellogg has been a client of Burnett's for over 60 years and last year decided to shift its iconic Special K brand in the … Read the whole story
More than half of U.S. adults live in households with cell phones, but no landline phones, according to new research from the GfK MRI … Read the whole story
Cable, satellite, and telco pay TV providers are all forecast to sink by around 1% for each of the next several years -- 0.7% … Read the whole story
The spots are from Havas New York and showcase the work of the U.S. Digital Service, which was created by President Obama in 2014 … Read the whole story
Baidu has named Qi Lu group president and COO in charge of products, technology, sales, marketing and operations, effective immediately. The former Microsoft EVP … Read the whole story
First and foremost, lower TV spending in 2016 political advertising may simply be a function of better media buying, said Planning & Placement's Ben … Read the whole story
Google Assistant may soon allow users to make payments through the application. Hidden in the string of code in the latest beta version of … Read the whole story
Based in Paris, Station F is shaping up to be the world's biggest startup campus. Although the massive physical space remains under construction, it … Read the whole story