The bankrupt tech incubator Quirky, known for selling smart-home devices, has sued Facebook for providing incorrect data about the length of time users spent … Read the whole story
As Americans take in the inaugural festivities, their medium of choice will be tv, although the swearing-in will also be streamed. Good luck watching … Read the whole story
Rubicon Project is sunsetting its intent marketing business, which was part of its Chango acquisition 18 months ago. It will send those clients to … Read the whole story
Since the advent of DVRs, there has been virtually no research (made public) on the "value" of original scripted series versus off-network repeats. This … Read the whole story
That's according to the SEC, which confirmed today it finalized a settlement with MDC Partners after a two-year probe into its accounting practices. The … Read the whole story
The industry will see robust buying through the open buying environment as advertisers recognize they have ample data and just need access to premium … Read the whole story
Projections for 2017: There will be 17.2 million broadband-only homes. Declines in traditional pay TV service are attributable to growth in the OTT video … Read the whole story
She joins the GroupM agency from Initiative and replaces Jon Hsia, who left last October. Peterson is tasked with leading the team that is … Read the whole story
Financial content publisher Investopedia, owned by IAC/InterActive Corp, is starting a financial news microsite called, The Trump Economy, which focuses on the new president … Read the whole story
The 'New York Times' is not "trying to win a pageviews arms race and sell low-margin ads against clicks." Instead, the strategy is to … Read the whole story
Another form of ad fraud is on the scene. Adjust, a mobile attribution and analytics firm, said so-called "click injection" fraud is set to … Read the whole story
Google has acquired Fabric, one of Twitter's assets that provides software for developers to build mobile apps. Twitter acquired the company in 2014, and … Read the whole story
Adobe announced a host of expanded retail capabilities at the National Retail Federation's (NRF) Big Show conference in New York City on Tuesday, adding … Read the whole story
VMG said the 'LA Weekly' is profitable, but suggested the company wants to focus more on its digital agency business. The alt-weekly now has … Read the whole story
One agency has developed a structured approach to creating augmented reality and virtual reality experiences for clients and encourages other agencies to adopt the … Read the whole story