On the eve of Donald J. Trump's inauguration as President of the United States of America, we surveyed industry executives -- both advertisers and … Read the whole story
On the morning of his inauguration, I can't help but reflect on how magical Donald J. Trump truly is. And by that I don't … Read the whole story
During the course of our 2016 Presidential Campaign coverage, I received numerous complaints from readers expressing concern that our coverage was biased. While some … Read the whole story
A new study from researchers at Stanford and New York University suggests that made-up stories on social media most likely did not influence the … Read the whole story
The government aims to be one of the leading IoT consumers and enable growth. In a new report, the U.S. Department of Commerce outlines … Read the whole story
For Christmas, my sister and brother in-law gave us an Amazon Echo. Over the years I have relied on Google searches conducted at my … Read the whole story
Since the first week of 2016-2017 in late September, NBC has generated $355.6 million in media value for in-house/company on-air promotional efforts, according to … Read the whole story
Content from the recent raft of industry conferences reinforces the notion that any organization or executive that isn't consciously changing is at risk. Will … Read the whole story
Dentsu confirmed today that a 36-year veteran of the holding company, Toshihiro Yamamoto, will become the next president and CEO of the firm, effective … Read the whole story
The restaurant chain wrapped up a four-month review and has selected MullenLowe Mediahub for planning and buying chores and Venables Bell & Partners for … Read the whole story
Millennial vehicle-buying preferences may drive some big shifts in the automotive industry, according to a study from Autolist.com. Read the whole story
"Brand growth starts and ends with emotion and the quantity, quality and character of the bonds formed with customers," says Mario Natarelli, MLBM's managing … Read the whole story
Hyundai Motor America will film a 90-second documentary during the game that will capture some of the best off-the-field Super Bowl moments. Read the whole story
As Rocket Fuel restructures to grow its platform and enterprise business, it's tapped ad-tech partner AudienceX to run its small business and independent agency … Read the whole story
Data from desktop searches for ads examining 1,000 searches each on the 25 terms from "laptop" to "speakers" to "carbon monoxide detectors" on Dec. … Read the whole story
The win quickly fills an open category for the agency which parted ways with US Bank last month after a 23-year run. Empower will … Read the whole story
While men are more likely than women to use voice search in public restrooms, in movie theaters, and on public transportation, what does this … Read the whole story
The redesign brings conversations and content to the heart of the platform, so users can more easily share ideas and join a discussion. The … Read the whole story
A new ruling against Samsung could influence the outcome of a privacy battle between the ad network Turn and Verizon Wireless users. Read the whole story
Ad-tech firm AppNexus said it will deploy its Publisher Suite for the programmatic sale of Microsoft display, video, app-based, and mobile Web advertising inventory … Read the whole story