At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will … Read the whole story
The biggest gift category -- jewelry -- accounts for $4.3 billion and it is the gift of choice for nearly one in five gifters. … Read the whole story
The big music award show gained 4% to 26.05 million, up from 24.93 million in 2016, among Nielsen total average viewers. Key demographic viewer … Read the whole story
A Google Maps feature released Monday that allows users to dog-ear or save places they want to visit in the future could give marketers … Read the whole story
The new practice -- Y&R Technology & Business -- will collaborate with teams across Y&R and WPP's global network to assist in providing clients … Read the whole story
News Corp. dumped its 8% minority stake in ad tech firm Rubicon Project, according to an SEC filing on Friday. The media giant has … Read the whole story
Love isn't the only emotion on Valentine's Day, and new research from Persado suggests that email marketers should avoid holiday cliches to stand out … Read the whole story
Last week, I said there was an emerging market for morality. I painted that particular picture in a somewhat negative light. Andrew Goodman, a … Read the whole story
WaPo said it plans to focus on producing "fast, visually captivating and experiential" storytelling. That means taking readers behind the scenes -- both nationally … Read the whole story
Rep. Marsha Blackburn, a longtime critic of net neutrality regulations, said she believes lawmakers can rescind the FCC's new broadband privacy rules. Read the whole story
"I just need a small portion of the people who really care about driving to know about us," Mazda's Russell Wager tells "Marketing Daily." Read the whole story
Discovery Communications eked out a small gain in U.S. domestic advertising for the fourth quarter -- better than expected. Still, investors weren't immediately pleased … Read the whole story
Viewability is a good place to start, it doesn't go far enough. Brands need to understand that viewability contributes to their branding campaign? What … Read the whole story
Previously known as ThreatStream, Anomali provides a suite of Software-as-a-Service solutions to pinpoint threat indicators in real-time. Anomali unveiled new additions to three of … Read the whole story
The agency's "Hands" series of McDonald's ads has been selected by the Poster House museum to become part of its permanent collection. The work … Read the whole story
When it comes to connected devices in the home, more than one retailer aims to educate consumers about the Internet of Things in context. … Read the whole story