The firm hired a new CMO, Jocelyn Wong, while the review was in progress. She stated Friday that the home improvement chain was "impressed … Read the whole story
National TV advertising revenue for NBA programming is up 21% to $430.1 million across five networks -- TNT, ESPN, ESPN2, ABC, and NBA TV. … Read the whole story
In January, digital media advertising growth continued its slowdown to single-digit percentage gains -- off from its big double-digit hikes in previous periods. Bright … Read the whole story
The measurement company says the new effort comes from the growth of YouTube on mobile -- now 70% of its total YouTube viewing. Of … Read the whole story
No, you're not looking at a new Russian-language edition of The New Yorker -- as if! Instead, the March 6 edition of the magazine … Read the whole story
Texas is in the process of enacting a so-called 'Bathroom Bill," similar to the one passed in North Carolina last year. But Austin-based ad … Read the whole story
Through an API, the tool provides a new way for blogs, publishers and Web sites to moderate online discussions and content. The tool was … Read the whole story
Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built around their new campaign "If it has an engine," while Goodyear is running … Read the whole story
I was reading one of those self-funded "studies" that said "health food, coffee and hospitality brands advertising ... had a big impact on the … Read the whole story
'Parade' magazine is currently distributed in over 645 newspapers across the country every Sunday. Gannett will be a new partner, with 21 of its … Read the whole story
The U.S. Department of Homeland Security plans to invest $1 million in five IoT security startups selected through its Securing the Internet of Things … Read the whole story
Revenue from the TV group was 37% higher to $233 million. Political advertising revenue was $56.2 million, up from $2.1 million in the fourth … Read the whole story
Going forward, all eligible publishers will be invited to share in the profits from in-stream video ads on their own sites, and apps through … Read the whole story
Media agencies say we need better creative. Creative agencies say we need better media plans. What we actually need is a way to define … Read the whole story
A quarter of email-driven revenue was derived from smartphones in the last quarter of 2016, according to Yes Lifecycle Marketing's latest benchmark report, released … Read the whole story
This reduction in headcount is part of "natural attrition," per an FT spokesperson -- which includes "a handful of voluntary redundancies, combined with redeployments … Read the whole story
The need to discover new content has grown as both content choices and delivery options continue to increase. IRIS.TV boasts that it uses "artificial … Read the whole story
The technology now integrates with some client's enterprise resources planning and CRM systems, so Zeta's machine-leaning algorithms can go into the business's systems to … Read the whole story