January 25, 2023
Thursday, March 16, 2017
One of the hackers who broke into Yahoo's servers used information that he obtained to orchestrate frauds involving spam and malware, the DOJ alleges. Read the whole story
The worlds of "digital" and "physical" media converged a little more this week as the industry's media ratings authority issued long-awaited standards for measuring … Read the whole story
OpenAP will be a single platform for agencies and advertisers to integrate into their planning systems for advanced audience targeting and independent measurement within … Read the whole story
The prime-time viewership decline in broadcast was down 11% to 8.8 million, with cable down 10% to 16.6 million. Looking at total day declines, … Read the whole story
At one end, Amazon and pure-play e-commerce sites dominate. At the other, small, high-touch brands are winning. It's the unhappy brands in the middle … Read the whole story
The move is part of a broader effort to invest in original video content and bring advertisers into the fold. Among other content efforts, … Read the whole story
eBay is overhauling its advertising strategy. In addition to consolidating its roster, the company is ramping up its budget, having topped more than $100 … Read the whole story
- COMMENTARY
SXSW has been less about breaking news or product launches and more about converging to talk about what products mean. This made SXSW 2017 … Read the whole story
Search engine optimization company e-ventures will ask an appellate court to restore a lawsuit challenging the removal of its sites from Google's search results. Read the whole story
American Media, which counts tabloids Star and OK! is beefing up its celebrity coverage. AMI says it is acquiring Us Weekly from Wenner Media. Read the whole story
COMMENTARYTV news has finally accomplished the goal toward which it has been heading for its entire history: It is now a full-blown satire of … Read the whole story
- COMMENTARY
While AI probably will have a major effect on our lives, its impact on life in 2017 will be minimal. Marketers would be better … Read the whole story
Signal, a provider of customer identity tools, has announced a partnership with Tapad, a provider of cross-screen marketing technology that integrates device connectivity for … Read the whole story
There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content … Read the whole story
The move furthers the advertising software company's business model of creating self-service tools that give marketers insight into pricing. The new platform also provides … Read the whole story
Email marketing services provider Campaign Monitor announced the acquisition of Tagga, a customer data platform, for an undisclosed price on Wednesday. Read the whole story
Mono agency is turning to social media to kick off its "Resumeme" summer-intern program. "No one has the attention span anymore for full-on resumes," … Read the whole story
