NBCUniversal will no longer offer Olympic TV marketers guarantees based on a TV household metric. Guarantees will be on viewers 2-plus (2 years and … Read the whole story
So far, March Madness has pulled in $748.6 million for CBS, TBS, TNT and truTV, according to iSpot.tv -- up 2% versus a year … Read the whole story
The U.S. cinema ad marketplace grew 5.8% in 2016, according to estimates released Wednesday by the Cinema Advertising Council. The trade group estimated that … Read the whole story
Due to increasing global app installs in Google Play and third-party Android stores, consumer spend in Android stores is forecast to surpass the App … Read the whole story
Web audiences using desktops or laptops have dipped by 14.2% compared to the same month a year ago, while mobile audiences are up 2.9%. … Read the whole story
Tech brands are increasingly dominant despite recent Google and Uber controversies. California's brands have the greatest combined value -- 23% of the national total. Read the whole story
The lobbying group USTelecom lost no time in praising Congress for voting to repeal sweeping privacy rules. Read the whole story
It's done. We're outta here. A 44-year relationship is over as Article 50 is triggered. New horizons beckon for the optimistic who are not … Read the whole story
The program brings both Mindshare executives and agency clients together, making it more unique than a standard female leadership training or retreat programs. Read the whole story
Snickers will be present throughout WrestleMania 33 Week with sampling, signage and other activation. The Mars Inc. brand has also launched several national TV … Read the whole story
When executed properly, account-based marketing (ABM) is more than just a popular buzzword for sales and marketing. When executed in conjunction with sale initiatives, … Read the whole story
Among the hybrid drinks that consumers report drinking regularly or those they have tried, bottled water with added health benefits are among the most … Read the whole story
In a blow to Webloyalty, a federal appellate court has revived a lawsuit accusing the company of duping Web users. Read the whole story
'PeopleStyle' will have more celebrity fashion than 'StyleWatch.' As 'PeopleStyle', the magazine will reduce its frequency from 11 times a year to eight. Read the whole story