• Initiative Wins Amazon's Global Media Account by Steve McClellan

    Interpublic Group's Initiative has won global media duties for e-Commerce giant Amazon.com after a review. The company's estimated global ad spending is close to $500 million. In the U.S., the online retailer spent nearly $300 million on ads in 2012, per Kantar. ...Read the whole story

  • Updated: Out-Of-Home Trading Platform Integrates With Mediaocean, Posterscope Backs Move by Joe Mandese

    While it's not quite the out-of-home equivalent of the online industry's real-time trading systems, outdoor media just took another step in that direction. In a move that's starting to look like a horse race between two automated media planning and buying systems, one of the world's biggest buyers of out-of-home media, Posterscope, is backing ADstruc, a system that enables planners and buyers to purchase out-of-home media electronically from a central platform. In a deal being announced this morning, ADstruc is also being integrated with Mediaocean's media-buying data processing systems, which serve the majority of Madison Avenue. ...Read the whole story

  • Media Storm Inks Ad Buying Deal With Videology by David Goetzl

    Media Storm, which specializes in representing entertainment entities, such as FX and Food Network, has signed a deal with online buying platform Videology that extends to mobile platforms. Under the arrangement, the agency gets exclusive access to a mobile addition to the TV Amplifier product. ...Read the whole story

  • Clear Channel Outdoor Unveils Consumer Networks by Erik Sass

    Clear Channel Outdoor is creating a new way for advertisers to buy out-of-home ad inventory with the unveiling of "consumer networks." They bundle out-of-home assets targeting specific audiences in order to streamline and simplify the media planning and purchasing process. The networks combine CCO ad inventory at national and regional levels, eliminating the need for media buyers to select individual properties. ...Read the whole story

  • Sony Debuts Marketing Campaign For 4K TV Sets by Wayne Friedman

    Although U.S. TV programming networks are not close to transitioning to the new 4K TV technology, Sony Electronics has started a marketing campaign for its new 4K Ultra HD TV sets. Sony profiled filmmaker Garth Davis, who made a 4K film shot on new Sony professional cameras. ...Read the whole story

  • Digital TV Video Biz Is Booming by Wayne Friedman

    As traditional TV platforms project small gains in their $70 billion business, new digital TV video businesses are looking at major hikes in the coming years to a smaller $4 billion business -- with cost per thousands seeing, at best, modest hikes. ...Read the whole story

  • Mars Contract Suit Against Y&R Continues by Steve McClellan

    A New York judge has denied a request by WPP's Y&R to toss out a breach of contract suit filed against it earlier this year by shopper marketing specialist Mars Advertising. But Judge Colleen McMahon of the U.S. District Court in Manhattan did sharply narrow the scope of the complaint, tossing five of the six counts alleged by Mars. ...Read the whole story

  • Dish TV Expands On-Demand by David Goetzl

    Dish Network, which has allowed subscribers to watch live TV on mobile devices for some time, is expanding access to on-demand content from networks and its Blockbuster-branded offering. It will be available on certain Android and Apple devices. ...Read the whole story

  • Budweiser Bows New Campaign, Topped With Responsible-Drinking Blimp by Erik Sass

    Summer is a time of concerts and festivals and beach-going, all of which carry the attendant risk of drinking and driving. To help people make the right decisions when imbibing, Budweiser is promoting responsible drinking with a new campaign that is hard to ignore, because the message is spelled out in the sky on the side of 130-foot-long blimp. ...Read the whole story

Around The Net

  • Audio Killed the Radio Star by John Shelton

    The percentage of Americans age 12 or older listening to online radio was at 56% in 2011, up from 28% a decade earlier. Some traditional ... ...More

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