• Activision Blizzard's Campaign Wins Grand Effie by Steve McClellan

    Video game marketer Activision Blizzards' ad campaign "The Vet and the nOOb" for "Call of Duty: Modern Warfare 3" has won the 2013 Grand Effie for North America. The effort was led by MDC Partners' 72and Sunny, with contributions from media shop OMD, digital agency SapientNitro and PR firm Edelman. ...Read the whole story

  • Worldwide Pay TV On The Rise, Big Growth In Asia by Wayne Friedman

    North American pay TV subscribers may continue to show little or no growth for the first quarter, but worldwide pay-TV business continues to climb, especially in emerging markets. Worldwide pay TV subscribers -- business from cable, satellite and telco businesses -- grew by 8% in 2012 to 800 million. ...Read the whole story

  • Aereo Is Not Just For Cord-Cutters by David Goetzl

    Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet Kanojia told investors Thursday that 50% of its customers have a pay-TV subscription. He spoke at a Barclays conference, and his comments came via a report from analyst Anthony DiClemente. ...Read the whole story

  • Mag Bag: Bonnier, Source Interlink Swap Mags by Erik Sass

    Enthusiast publisher Bonnier Corp. continued wheeling and dealing this week with the purchase of a biker gang's worth of motorcycle titles from Source Interlink Media, including "Motorcyclist," "Sport Rider," "Dirt Rider," "Motorcycle Cruiser," "Hot Bike," "Baggers," "Super Streetbike," "Street Chopper," and "ATV Rider." Together with Bonnier's "Cycle World," the new titles will form a new Motorcycle Group. ...Read the whole story

  • Cars.com Drops Flag On NASCAR.com Sponsorship by David Goetzl

    Cars.com has a need for speed. The site has a deal with Turner to sponsor a series of videos on NASCAR.com that continues a campaign it launched with a Super Bowl spot. The custom-produced shorts tabbed "Track Drama" feature NASCAR rivalries, intensity on Pit Road and energy as the checkered flag drops. ...Read the whole story

  • Discovery Launches TestTube.com, Ups Digital Video Involvement by Wayne Friedman

    Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, called TestTube.com. The new ad-supported network will start up with 15 short-form original series, launching with an expected 10 million video views monthly. ...Read the whole story

  • MediaVest Database Charts Brand Experience, Social Media Impact by Steve McClellan

    Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue for marketers is how well communities can scale impressions by sharing information with other community members. The study found that blogger/social networks/message board communities was the top-ranked group for scale potential. ...Read the whole story

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