It's tough to top the social media-infused frenzy surrounding the mysterious disappearance of Malaysia Airlines Flight MH370 -- including the most wide-ranging set of conspiracy theories since the grassy knoll -- but the unequivocal viral sensation of the week was the appearance of Barack Obama (he’s our President, after all) on Zach Galifianakis’ intentionally cheesy Web show “Between Two Ferns.” (You are … Read the full story by Catharine P. Taylor
I knew the President's communications team had hit its target market when my 24-year-old son emailed me a link last night with a "thought you might find funny" subject line … Read the full story by Thom Forbes
It's deliciously fitting that Matthew Weiner, the exacting creator of "Mad Men," chose designer Milton Glaser to create the promotional poster for the AMC series' seventh season, beginning April 13. … Read the full story by
Streaming video doesn't depend on cigar-chomping tyrants, taste-sensing dowsers or even the volumes of Simmons demographic indexes that for so long were the tools plumbing the consumer mind. Turns out … Read the full story by Bob Garfield
With help from its ad shop Mullen, National Geographic Channel has created a new Web site that is synced to the International Space Station. A TV program, also called 'Live … Read the full story by Steve McClellan
"The Waltons" used to be referred to as iconic, but I'm not sure if that's true anymore. I can't help but wonder if are there any millennials out there who … Read the full story by Ed Martin
Too many companies view security and encryption as an afterthought. A candid streamed conversation at South by Southwest (SXSW) with Edward Snowden focused on convincing companies to lock down services … Read the full story by Laurie Sullivan
For the first time since 2008, the IAB updated its Digital Video In-Stream Ad Metric definitions, and is inviting public comment on the mostly small tweaks. The reworked version refines … Read the full story by P.J. Bednarski
Facebook seems to believe its new video ad format will not only take on TV in reach but compel advertisers to rethink the 15-second spot. In order for these intrusive … Read the full story by Steve Smith
Many estimate that traditional TV platforms could lose their dominant share of advertising to digital in a few years. Media agency ZenithOptimedia for example, estimates that TV's share of worldwide … Read the full story by Wayne Friedman
A year after introducing a programmatic TV audience-buying platform, AudienceXpress is beefing up its targeting features, striking deals with leading consumer audience segmentation sources Nielsen, Nielsen Catalina and Neustar to … Read the full story by Joe Mandese
While Madison Avenue's biggest agencies have embraced programmatic media buying as the next big thing, the jury is still out among the longer tail of the advertising industry. The vast … Read the full story by Joe Mandese
Les Moonves, president/chief executive officer of CBS Corp., says his network anticipates having "the largest CPM [cost per thousand viewers] growth among the networks and the largest volume, as we … Read the full story by Wayne Friedman
Advertising revenue for the three-week-long NCAA Men's College Basketball Tournament totaled $1.15 billion-- tops among all big post-season TV sports programming franchises. Read the full story by Wayne Friedman
Radio advertising revenues were flat in 2013, according to the latest figures from the Radio Advertising Bureau, but that doesn't mean the industry was stagnant. Indeed, major changes are afoot, … Read the full story by Erik Sass
Total out-of-home advertising revenue increased in the fourth quarter of 2013, as well as the full year, according to the latest figures from the Outdoor Advertising Association of America. In … Read the full story by Erik Sass
The controversy surrounding crypto-currency Bitcoin reached new heights recently with the spectacular bankruptcy of leading Bitcoin exchange Mt. Gox. The event raised fresh questions about the viability of the volatile … Read the full story by Mark Walsh
Ads today exist for reasons other than to sell stuff. Content made that possible. Take Procter & Gamble's Olympics themed spot "Thank you Mom," for example. It teaches that falling, … Read the full story by Laurie Sullivan
This week brought more aerial advertising news, with the unveiling of Goodyear's new blimp, the first new model in 45 years. The new zeppelin is bigger and faster than the … Read the full story by Erik Sass