One thing that's both fascinating and confusing about the Internet is the ability of each of us to create an online world entirely built of our own interests and desires, … Read the full story by Catharine P. Taylor
Google has reportedly closed a deal to acquire Twitch for $1 billion to join YouTube as it builds out its video and live streaming business. The deal highlights the use … Read the full story by Laurie Sullivan
Forrester agrees that marketers are really annoyed at the way Facebook has treated them. After they invested in building up audiences, the social giant has put the majority beyond reach … Read the full story by Sean Hargrave
Data from what is the best composite view yet of Madison Avenue's media-buying behavior reveals that a slowdown in demand during the second quarter may be stalling the expansion of … Read the full story by Joe Mandese
LOS ANGELES -- In a move reminiscent of AOL's "Project Devil" initiative a couple of years ago, Facebook is embarking on a push to reduce the overall ad clutter and … Read the full story by Joe Mandese
The afternoon panel at OMMA RTB in LA tackled perhaps the most important topics of the day: fraud, trust and the potential for regulation in the programmatic marketplace. Moderator Dan … Read the full story by Tyler Loechner
The streets of San Diego's Gaslamp District are teeming today as thousands of fan boys and fan girls descend on the city for the show business extravaganza known as Comic-Con. … Read the full story by Ed Martin
The investor had been rumored to be buying up shares in late May, sending IPG's stock price soaring. Although Elliott did not comment at the time, it has now disclosed … Read the full story by Steve McClellan
Sprint plans to offer Google Apps for Business services in a move that puts the telecom company in partnership to support cloud-based apps and tools like Gmail, Calendar, Docs and … Read the full story by Laurie Sullivan
One of the most interesting contributions that mobile phones have made to pop culture so far is the genre of silly distraction. Part of the aesthetic of mobile entertainment seems … Read the full story by Steve Smith
The shops were selected as the online auction and fixed-price transaction company continues to deal with the fallout from a security breach that occurred earlier in the year, which it … Read the full story by Steve McClellan
The devastating uncomfortable truth of advertising is that we have no idea what real-life metrics are shifted by what we do. There are simply far too many variables that we … Read the full story by Tom Goodwin
Facebook found its mobile mojo this past quarter, reporting earnings Wednesday of $0.42 per share, excluding one-time items, on revenue of $2.91 billion -- up 61% from the year-ago quarter, … Read the full story by Laurie Sullivan
Facebook has announced a unique improvement to its mobile ad-targeting powers. Advertisers and developers will soon be able to reach the owners of specific mobile devices, from the Samsung Galaxy … Read the full story by Gavin O'Malley
The annual San Diego Comic-Con kicks off tonight and will be in full mad swing by noon tomorrow. So what better time to take an early look at the two … Read the full story by Ed Martin
Everyone uses social media but nobody likes it, seems to be the gist of the latest annual consumer satisfaction ratings from the American Consumer Satisfaction Index, which surveyed 70,000 Americans … Read the full story by Erik Sass
Back in March of 2012, Google made international headlines with its controversial decision to revise its privacy policy in a way that allowed it to consolidate information about users. Ever … Read the full story by Wendy Davis
Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for ad duties and other marketing chores. … Read the full story by Steve McClellan
LOS ANGELES -- While TV is "still relevant" and continues to represent an important reach medium for national marketers, it is no longer sufficient for influencing consumers -- especially the … Read the full story by Joe Mandese
For some reason, the industry has embraced an ephemeral speed-dating approach that is more akin to #DTF than eHarmony. Brands are putting out APBs for startups, corralling a cacophony of … Read the full story by Joseph Jaffe
Total television upfront prime-time advertising revenue for broadcast and cable networks is predicted to drop 6% to $18.1 billion from the $19.3 billion tally in 2013. While broadcast networks have … Read the full story by Wayne Friedman
As facial mapping technologies become more sophisticated and accurate, they underscore just how powerfully these devices can be tied to our notions of self, identity, and how we present ourselves … Read the full story by Steve Smith
Yahoo is making one of its most forceful moves into mobile by acquiring well-established app analytics firm Flurry. The purchase puts Yahoo into the center of the mobile app economy … Read the full story by Gavin O'MalleySteve Smith
A three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has concluded, as the U.S. District Court in Manhattan tossed most of TRA's claims. Earlier this month, the parties … Read the full story by Steve McClellan
Several days after the Supreme Court ruled that Aereo infringed copyright by streaming television shows on the Internet, the rival company FilmOn announced that it had developed a new type … Read the full story by Wendy Davis
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. New research suggests that each site saw its share of Web traffic referrals nosedive … Read the full story by Gavin O'Malley
The following is a transcription of a telephone call September 26, 2014 between William J. Baer, assistant attorney general, Antitrust Division, U.S. Department of Justice and Brian Roberts, CEO of … Read the full story by Bob Garfield
Starcom has assisted with media planning and research duties in the U.S. since 2011. The U.S. review is the latest in a series of media agency assessments that the brewer … Read the full story by Steve McClellan
Ever since the presidential election of 2012, when female voters brought the win home for Barack Obama, Republicans have acknowledged that they might need help on the female sensitivity/language front. … Read the full story by